Get to know us

Founded in 1985, la Vie en Rose has made a name for itself as the leading Canadian lingerie and swimwear retailer with over 3,000 employees. With more than 260 stores across Canada, our ultimate goal is for women to feel beautiful and comfortable in our lingerie and swimwear, and to provide outstanding customer service. Moreover, in 2006, we entered the international market and today our brand is present in 18 countries.

At la Vie en Rose, our employees are the company’s most important asset. It is important for us that our employees feel appreciated at work. This is why we encourage internal promotions and offer employees the best training possible, to ensure they develop a long and successful career at la Vie en Rose.

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Integrity & Innovation

Individual behaviours

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Passion & Synergy

Team behaviours

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Comfort & Quality

Value built into the product

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Trust & Respect

Relationship with customers

Our mission

CELEBRATING FEMININITY

By offering a range of lingerie, sleepwear and swimwear and by ensuring the best in-store and online shopping experience.

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3,000

employees

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260

stores in Canada

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12,57%

precentage of employees
who transitioned from stores
to the head office