Two models wearing beige memory foam bras

One model wearing a beige memory foam bra

COMFORT
SHAPED
TO YOU

Memory foam bras

CONVERTIBLE BRA

LIGHTLY LINED BRA

Our expert, Bianca, measuring a model's bust

Our expert, Bianca, measuring a model's bust

Our expert, Bianca, measuring a model's bust

FEEL THE EXPERTISE

Perfecting our craft since 1985

DISCOVER THE BRA GUIDE
FIND YOUR SIZE

Two models in bikinis on the beach

Two models in bikinis on the beach

Fun in the Sun

Hello, sunshine and vibrant style!

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ELEVATED
BASICS

Everyday essentials done better

ELEVATED
BASICS

Everyday essentials done better

ELEVATED BASICS

Everyday essentials done better

SUMMER SALE

UP TO

50% OFF

In Stores and Online

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FIND A BOUTIQUE

close to you

FREE BRA FITTING

with bra experts in store

FREE SHIPPING

over $75 when you log in

FREE RETURNS

on every order

OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

VIEW ALL

Model wearing a black bikini and a black sarong with pink flowers

SWIMSUITS & BEACHWEAR

Buy 1 item, get 1 at 50% off

A pile of pastel-coloured T-shirts

COTTON
T-SHIRTS

2 for $15

Set of panties in shades of pink, red, and brown

COMFORT
PANTIES

7 for $30

Model wearing a brown scalloped push-up bra and matching panties

MATCHING
PANTIES

50% off your 2nd panty

Black nursing bra

NURSING
BRAS

50% Off your 2nd item

White SALE text centered on a red background

SELECTED
SALE ITEMS

Additional 30% to 50% off

HAPPY OUTLET
SALE

UP TO

Up to 70% off selected styles

Up to 70% off

SELECTED STYLES

IN OUTLETS ONLY

DISCOVER THE COLLECTION
FIND AN OUTLET

Several pairs of pajamas in various colors from the outlet sale, folded

Two models wearing camisole and shorts sets from the outlet sale

La Vie en Rose:
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

Model wearing a blue scalopped bra and panties

Model wearing a blue scalopped bra and panties

BRAS

Light blue panties with white lace featuring floral patterns

Light blue panties with white lace featuring floral patterns

PANTIES

Model in a light blue floral nightie

Model in a light blue floral nightie

LINGERIE

Gray cotton pajama set with white checks

Gray cotton pajama set with white checks

PAJAMAS

Model wearing a pale pink tank top and biker shorts

Model wearing a pale pink tank top and biker shorts

LOUNGEWEAR

Model wearing a black bikini with white flowers

Model wearing a black bikini with white flowers

SWIMWEAR

yellow and green swimsuits hanging by the sea

yellow and green swimsuits hanging by the sea

yellow and green swimsuits hanging by the sea

Your Perfect Swimsuit

Expert advice to help you select the ideal silhouette, support, and size.

DISCOVER THE SWIMSUIT GUIDE

EVERYDAY FAVORITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS

Mannequin wearing pink-and-white striped cotton pajamas

PAJAMAS

Model wearing a beige memory foam bra

BRAS

Model wearing a black tankini

SWIMWEAR