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Notre Histoire Notre Histoire
The story behind the brand

We’ve come a long way since the beginning and we’re just getting started!

1985
Harry Kanner and his wife

la Vie en Rose is founded by Harry Kanner and opens the first store in Canada.

1996
: François and Lina – la Vie en Rose

François Roberge acquires la Vie en Rose.

1998
Swimsuit la Vie en Rose

la Vie en Rose launches Aqua swimwear.

2001
The first  transactional website

la Vie en Rose goes digital. The first transactional website is born.

2002
: Roses of Hopes Foundation – la Vie en Rose

Creation of Roses of Hopes Foundation.

2004
International store – la Vie en Rose

The international expansion begins in the Middle East with Saudi Arabia.

2007
: Body Mind Soul Collection – la Vie en Rose

la Vie en Rose launches the first Body Mind Soul collection, offering women stylish and comfortable loungewear.

2009
The Magnetic Attraction bra – la Vie en Rose

The Magnetic Attraction bra is launched with its unique front closure.

2010
Muse Collection – la Vie en Rose

The la Vie en Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.

2013
Memory Foam bras

Launch of la Vie en Rose Memory Foam bras.
la Vie en Rose is now present in 10 countries in the Middle East.

2015
Festival Mode & Design - la Vie en Rose

la Vie en Rose takes part in the Festival Mode & Design for the first time.

2015
30th anniversary - la Vie en Rose

The brand celebrates its 30th anniversary!

2015
: Osez le donner - la Vie en Rose

la Vie en Rose partners with Osez le donner, a campaign raising awareness about Breast Cancer.

2015
Bikini Village

Acquisition of Bikini Village.

2017
: Sleek Back bra - la Vie en Rose

Creation of the Sleek Back bra with wider wings.
la Vie en Rose now has stores in three countries in Northern Africa.

2018
Mousse Spacer - la Vie en Rose

la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.

2018
: Store in China - la Vie en Rose

Launch of la Vie en Rose Cushioned Wire bra.

2019
Extending our size range - la Vie en Rose

la Vie en Rose extends its size range to better serve you.

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