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la Vie en Rose is founded by Harry Kanner and opens the first store in Canada.
François Roberge acquires la Vie en Rose.
la Vie en Rose launches Aqua swimwear.
la Vie en Rose goes digital. The first transactional website is born.
Creation of Roses of Hopes Foundation.
The international expansion begins in the Middle East with Saudi Arabia.
la Vie en Rose launches the first Body Mind Soul collection, offering women stylish and comfortable loungewear.
The Magnetic Attraction bra is launched with its unique front closure.
The la Vie en Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.
Launch of la Vie en Rose Memory Foam bras.
la Vie en Rose is now present in 10 countries in the Middle East.
la Vie en Rose takes part in the Festival Mode & Design for the first time.
The brand celebrates its 30th anniversary!
la Vie en Rose partners with Osez le donner, a campaign raising awareness about Breast Cancer.
Acquisition of Bikini Village.
Creation of the Sleek Back bra with wider wings.
la Vie en Rose now has stores in three countries in Northern Africa.
la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.
Launch of la Vie en Rose Cushioned Wire bra.
la Vie en Rose extends its size range to better serve you.