The Story Behind the Brand
We’ve come a long way since
the beginning and we’re just getting started!
THE EARLY YEARS
2000 - 2010
2004
The international expansion begins in the Middle East with Saudi Arabia.
2007
la Vie en Rose launches the Body Mind Soul collection, collection, stylish and comfortable loungewear.
2009
The Magnetic Attraction bra is launched with its unique front closure.
2010
The la Vie en Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.
2004
The international expansion begins in the Middle East with Saudi Arabia.
2007
la Vie en Rose launches the Body Mind Soul collection, collection, stylish and comfortable loungewear.
2009
The Magnetic Attraction bra is launched with its unique front closure.
2010
The la Vie en Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.
2011 - 2019
2013
Launch of our first la Vie en Rose Memory Foam bras, destined to become our most popular.
la Vie en Rose is now present in 10 countries in the Middle East.
2015
The brand celebrates its 30th anniversary!
2015
Acquisition of Bikini Village.
2017
Creation of the Sleek Back bra, designed with wider wings for added comfort and smoother curves.
la Vie en Rose now has stores in three countries in Northern Africa.
2018
la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.
2018
Launch of la Vie en Rose Cushioned Wire bra.
2019
la Vie en Rose extends its size range to better serve you.
2013
Launch of our first la Vie en Rose Memory Foam bras, destined to become our most popular.
la Vie en Rose is now present in 10 countries in the Middle East.
2015
The brand celebrates its 30th anniversary!
2015
Acquisition of Bikini Village.
2017
Creation of the Sleek Back bra, designed with wider wings for added comfort and smoother curves.
la Vie en Rose now has stores in three countries in Northern Africa.
2018
la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.
2018
Launch of la Vie en Rose Cushioned Wire bra.
2019
la Vie en Rose extends its size range to better serve you.