Be Your Own Breast Friend

byobf-logo.svg byobf-logo.svg

LET'S MAKE A DIFFERENCE ONE BRA AT A TIME

LET'S MAKE A DIFFERENCE ONE BRA AT A TIME

GOAL FOR 2024:
$500,000

GOAL FOR 2024:
$500,000

THE FUNDS RAISED BY THE VARIOUS BE YOUR OWN BREAST FRIEND CAMPAIGN INITIATIVES WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION

THE FUNDS RAISED BY THE VARIOUS BE YOUR OWN BREAST FRIEND CAMPAIGN INITIATIVES
WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION

LET'S MAKE A DIFFERENCE
ONE BRA AT A TIME

GOAL FOR 2024:
$500,000

THE FUNDS RAISED BY THE VARIOUS BE YOUR OWN BREAST FRIEND CAMPAIGN INITIATIVES WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION

IN OCTOBER

SUPPORT BREAST CANCER RESEARCH

WE DONATE $1 FOR EACH BRA SOLD

BRAS-MOB.jpg

IN OCTOBER

IN OCTOBER

SUPPORT 
BREAST CANCER RESEARCH

SUPPORT BREAST
CANCER RESEARCH

WE DONATE $1 FOR EACH BRA SOLD

WE DONATE $1 FOR EACH BRA SOLD

BRAS-DSKT.jpg
22S2-GLS-BOITE_GIF_ENG.gif

THE BRA COLLECTION INITIATIVE CONTINUES YEAR-ROUND

$1 will be donated to breast cancer research for every used bra collected

HOW DOES IT WORK?

1

Keep the used bras you don't wear anymore

2

Drop off the bras at a la Vie en Rose boutique near you*

3

We recycle all bras collected; they are given to an organization that repurposes them**

Find a store

*Limit of 40 bras per visit.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

THE BRA COLLECTION INITIATIVE CONTINUES YEAR-ROUND

$1 will be donated to breast cancer research for every used bra collected

22S2-GLS-BOITE_GIF_EN-MOB.gif

HOW DOES IT WORK?

1

Keep the used bras you don't wear anymore

2

Drop off the bras at a la Vie en Rose boutique near you*

3

We recycle all bras collected;
they are given to an organization that repurposes them**

Find a store

*Limit of 40 bras per visit.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

EVERY DONATION COUNTS


Your support empowers organizations to change the lives of people struggling with breast cancer. 
Watch the videos below to find out how much of a difference one simple gesture can make.

FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN

FREQUENTLY ASKED QUESTIONS ABOUT THE
BE YOUR OWN BREAST FRIEND CAMPAIGN

The Be Your Own Breast Friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October, but the used bra collection now lasts throughout the year.

Women are at the core of everything we do. Therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s president) created the Roses of Hope Foundation, which financially supports and contributes to various causes helping women. The Be Your Own Breast Friend campaign is supported by the foundation.

The fundraising campaign takes place throughout the whole year. $1 is donated to the cause for every used bra collected. Additionally, in October, $1 is donated to the cause for every bra sold until the campaign goal is reached.

Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in store.

Yes, all used bras can be dropped in the collection boxes.

We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart, and the recyclable materials are retrieved.

The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.