Be your own breast friend
FROM MAY 1 TO 31, 2023
LA VIE EN ROSE MAKES A DIFFERENCE BY RAISING FUNDS FOR BREAST CANCER RESEARCH.
GOAL: $250,000
THE FUNDS RAISED BY THE VARIOUS CAMPAIGN INITIATIVES WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION
FROM MAY 1 TO 31, 2023
LA VIE EN ROSE MAKES A DIFFERENCE BY RAISING FUNDS
FOR BREAST CANCER RESEARCH.
GOAL: $250,000
THE FUNDS RAISED BY THE VARIOUS CAMPAIGN INITIATIVES WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION
USED BRAS
COLLECTION INITIATIVE
$1 WILL BE DONATED TO BREAST CANCER RESEARCH FOR EVERY USED BRA COLLECTED.
USED BRAS COLLECTION INITIATIVE
$1 WILL BE DONATED TO BREAST CANCER RESEARCH FOR EVERY USED BRA COLLECTED.
HOW DOES IT WORK?
KEEP THE
USED BRAS
you don't wear anymore
DROP OFF
THE BRAS
at a la Vie en Rose boutique near you*
WE RECYCLE
ALL BRAS
collected; they are given to an organization that repurposes them**
*Limit of 40 bras per visit.
**The bras that can't be reused are taken apart and the recyclable materials are retrieved.
HOW DOES IT WORK?
KEEP THE USED BRAS
you don't wear anymore
DROP OFF THE BRAS
at a la Vie en Rose boutique near you*
WE RECYCLE ALL BRAS
collected; they are given to an organization that repurposes them**
*Limit of 40 bras per visit.
**The bras that can't be reused are taken apart and the recyclable materials are retrieved.
OUR CAMPAIGN AMBASSADORS
Two inspiring women who fought breast cancer,
now lending their voices to the
Be Your Own Breast Friend campaign.
Jeanne Beker
Jeanne Beker
@thejeannebeker
Jeanne Beker, who hosted the show Fashion Television for 27 years, is a renowned journalist, author, and lecturer. With five published books and a podcast named Beyond Style Matters, this Canadian fashion icon has a remarkable track record of accomplishments.
She decided to open up about her breast cancer, diagnosed last year at age 70, to encourage discussion and break down taboos surrounding the illness.
@thejeannebeker
Lolitta Dandoy
Lolitta Dandoy
@lolittadandoy
Founder of the blog Fashion is Everywhere, columnist, and prominent figure of the fashion world, Lolitta Dandoy knew early on that she wanted to follow in her idol Jeanne Beker's footsteps and become a fashion journalist.
At 29 years old, she received a breast cancer diagnosis that completely changed her life. She has been bringing awareness and helping support women who are fighting the disease since her recovery, 12 years ago!
@lolittadandoy
WEAR YOUR SUPPORT
Discover the latest edition of
the Be Your Own Breast Friend t-shirt.
$10 WILL BE DONATED
FOR EVERY T-SHIRT SOLD IN STORE OR ONLINE
FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN
FREQUENTLY ASKED QUESTIONS ABOUT THE
BE YOUR OWN BREAST FRIEND CAMPAIGN
The Be Your Own Breast Friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.
Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be Your Own Breast Friend campaign is supported by the Foundation.
The fundraising campaign takes place throughout the months of May and October. In May, $1 is given to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling. In October, $1 is given to the cause for every bra sold until the campaign goal is reached.
Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the month of May.
Yes, all used bras can be dropped in the collection boxes.
We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.
The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.