Be your own breast friend

From May 1 to 31
la Vie en Rose makes a difference by raising 
funds for breast cancer research

GOAL: $200 000

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$1 DONATED TO BREAST
CANCER RESEARCH

FOR EVERY USED BRA COLLECTED IN STORE
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HOW DOES IT WORK?

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KEEP THE USED BRAS

you don't wear anymore

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DROP OFF THE BRAS

at a la Vie en Rose boutique near you*

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WE RECYCLE ALL BRAS

collected; they are given to an organization that repurposes them**


*Collection takes place at all Limit of 40 bras per visit. Donations of more than 40 bras can be saved
until our May 2023 bra collection events.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

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*Collection takes place at all Limit of 40 bras per visit. Donations of more than 40 bras can be saved until our May 2023 bra collection events.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

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$10 DONATED TO BREAST
CANCER RESEARCH

FOR EVERY T-SHIRT SOLD IN STORE AND ONLINE

 HOW CAN I HELP?

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GET YOUR
T-SHIRT

online or at any la Vie en Rose boutique

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SHARE A PICTURE OF HOW YOU STYLE YOUR T-SHIRT

and encourage your friends to get it too!

Free shipping with the purchase of a “Be your own breast friend” t-shirt

FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN

The Be your own breast friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.

Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be your own breast friend campaign is supported by the Foundation.

The fundraising campaign takes place throughout the months of May and October. During these two months, $1 is donated to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling.

Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the campaign.

Yes, all used bras can be dropped in the collection boxes.

We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.

Large quantities of used bras can be donated during our Bra Collection Events. They are held every year in major Canadian cities. You can also drop off up to 40 bras in our stores at any time.

The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.