Be your own breast friend

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FROM MAY 1 TO 31, 2023
LA VIE EN ROSE MAKES A DIFFERENCE BY RAISING FUNDS FOR BREAST CANCER RESEARCH.

GOAL: $250,000

THE FUNDS RAISED BY THE VARIOUS CAMPAIGN INITIATIVES WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION

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FROM MAY 1 TO 31, 2023
LA VIE EN ROSE MAKES A DIFFERENCE BY RAISING FUNDS
FOR BREAST CANCER RESEARCH.

GOAL: $250,000

THE FUNDS RAISED BY THE VARIOUS CAMPAIGN INITIATIVES WILL BE DONATED TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION

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USED BRAS
COLLECTION INITIATIVE

$1 WILL BE DONATED TO BREAST CANCER RESEARCH FOR EVERY USED BRA COLLECTED.

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USED BRAS COLLECTION INITIATIVE

$1 WILL BE DONATED TO BREAST CANCER RESEARCH FOR EVERY USED BRA COLLECTED.

HOW DOES IT WORK?

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KEEP THE
USED BRAS

you don't wear anymore

DROP OFF
THE BRAS

at a la Vie en Rose boutique near you*

WE RECYCLE
ALL BRAS

collected; they are given to an organization that repurposes them**

FIND A STORE

*Limit of 40 bras per visit.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

HOW DOES IT WORK?

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KEEP THE USED BRAS

you don't wear anymore

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DROP OFF THE BRAS

at a la Vie en Rose boutique near you*

recycle-icon.png

WE RECYCLE ALL BRAS

collected; they are given to an organization that repurposes them**

FIND A STORE

*Limit of 40 bras per visit.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

DONATE YOUR BRA
EVENTS



On May 13, we invited you to bring us your large quantities of used bras in five Canadian cities.
With your participation, thousands of bras were collected during the day. Thank you for helping us make a difference!

OUR CAMPAIGN AMBASSADORS

Two inspiring women who fought breast cancer,
now lending their voices to the 
Be Your Own Breast Friend campaign.

Listen to their story
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Jeanne Beker

Jeanne Beker

@thejeannebeker

Jeanne Beker, who hosted the show Fashion Television for 27 years, is a renowned journalist, author, and lecturer. With five published books and a podcast named Beyond Style Matters, this Canadian fashion icon has a remarkable track record of accomplishments.

She decided to open up about her breast cancer, diagnosed last year at age 70, to encourage discussion and break down taboos surrounding the illness.

@thejeannebeker

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Lolitta Dandoy

Lolitta Dandoy

@lolittadandoy

Founder of the blog Fashion is Everywhere, columnist, and prominent figure of the fashion world, Lolitta Dandoy knew early on that she wanted to follow in her idol Jeanne Beker's footsteps and become a fashion journalist.

At 29 years old, she received a breast cancer diagnosis that completely changed her life. She has been bringing awareness and helping support women who are fighting the disease since her recovery, 12 years ago!

@lolittadandoy

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WEAR YOUR SUPPORT

Discover the latest edition of 
the Be Your Own Breast Friend t-shirt.

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$10 WILL BE DONATED
FOR EVERY T-SHIRT SOLD IN STORE OR ONLINE

GET YOURS

FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN

FREQUENTLY ASKED QUESTIONS ABOUT THE
BE YOUR OWN BREAST FRIEND CAMPAIGN

The Be Your Own Breast Friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.

Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be Your Own Breast Friend campaign is supported by the Foundation.

The fundraising campaign takes place throughout the months of May and October. In May, $1 is given to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling. In October, $1 is given to the cause for every bra sold until the campaign goal is reached.

Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the month of May.

Yes, all used bras can be dropped in the collection boxes.

We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.

The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.