Be your own breast friend
WE'VE REACHED OUR $250,000 GOAL
THANK YOU FOR YOUR GENEROUS CONTRIBUTION!
Your donations will help further breast cancer research.
Join us in October 2023 for another edition of the campaign.
THE FUNDS RAISED BY THE VARIOUS CAMPAIGN INITIATIVES WILL BE DONATED
TO THE CAUSE THROUGH THE ROSES OF HOPE FOUNDATION
USED BRAS
COLLECTION INITIATIVE
It's still possible to drop off the bras you no longer want in the collection boxes at our stores, no matter what time of year.
USED BRAS COLLECTION INITIATIVE
It's still possible to drop off the bras you no longer want
in the collection boxes at our stores, no matter what time of year.
HOW DOES IT WORK?
KEEP THE
USED BRAS
you don't wear anymore
DROP OFF
THE BRAS
at a la Vie en Rose boutique near you*
WE RECYCLE
ALL BRAS
collected; they are given to an organization that repurposes them**
*Limit of 40 bras per visit.
**The bras that can't be reused are taken apart and the recyclable materials are retrieved.
HOW DOES IT WORK?
KEEP THE USED BRAS
you don't wear anymore
DROP OFF THE BRAS
at a la Vie en Rose boutique near you*
WE RECYCLE ALL BRAS
collected; they are given to an organization that repurposes them**
*Limit of 40 bras per visit.
**The bras that can't be reused are taken apart and the recyclable materials are retrieved.
WEAR YOUR SUPPORT
Don't have your Be Your Own Breast Friend t-shirt yet?
It's not too late to buy one!
$10 WILL BE DONATED
FOR EVERY T-SHIRT SOLD IN STORE OR ONLINE
FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN
FREQUENTLY ASKED QUESTIONS ABOUT THE
BE YOUR OWN BREAST FRIEND CAMPAIGN
The Be Your Own Breast Friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.
Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be Your Own Breast Friend campaign is supported by the Foundation.
The fundraising campaign takes place throughout the months of May and October. In May, $1 is given to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling. In October, $1 is given to the cause for every bra sold until the campaign goal is reached.
Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the month of May.
Yes, all used bras can be dropped in the collection boxes.
We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.
The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.