Be your own breast friend

$200,000 GOAL REACHED!

Thank YOU!
All funds were donated to breast cancer research.
The campaign will be back in October 2022!

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François Roberge, President of la Vie en Rose, with Karine Iseult Ippersiel (left), President and CEO of the Quebec Breast Cancer Foundation,
and Lyzianne Gagnon (right), Director, Development at the Foundation.


With your help, we were able to fund these research projects in 2020 and 2021:

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BREAST CANCER REGISTRY AND ARTIFICIAL INTELLIGENCE CHU DE QUÉBEC

The registry compiles the data collected on each person with breast cancer. The data update, automated  through artificial intelligence, allows a quick processing of the results. This facilitates the work of the researchers and improves access to local clinical studies for the patients.

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PREHAB PROJECT
UNIVERSITY OF TORONTO


This project studies the effects of pre-habilitation in breast cancer patients. Prehabilitation is an approach that aims to optimize the patient's physical condition (exercise, nutrition, stress management) before she begins treatment, so that she can better cope with it and maintain her quality of life.

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UW WELL-FIT @ HOME
UNIVERSITY OF WATERLOO


Several studies have established that exercise has beneficial effects for people undergoing cancer treatment. The UW WELL-FIT @HOME is a 12-week, individualized, partially supervised program that is done from home. It is designed for women undergoing treatment for breast cancer who are unable to participate in the face-to-face program and aims to facilitate their access to physical exercise, thereby improving their quality of life.

The registry compiles the data collected on each person with breast cancer. The data update, automated  through artificial intelligence, allows a quick processing of the results. This facilitates the work of the researchers and improves access to local clinical studies for the patients.

This project studies the effects of pre-habilitation in breast cancer patients. Prehabilitation is an approach that aims to optimize the patient's physical condition (exercise, nutrition, stress management) before she begins treatment, so that she can better cope with it and maintain her quality of life.

Several studies have established that exercise has beneficial effects for people undergoing cancer treatment. The UW WELL-FIT @HOME is a 12-week, individualized, partially supervised program that is done from home. It is designed for women undergoing treatment for breast cancer who are unable to participate in the face-to-face program and aims to facilitate their access to physical exercise, thereby improving their quality of life.

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On May 15th, we invited you to come and bring us your large quantities of used bras in one of our four locations (Montreal, Quebec City, Calgary and Oakville).

We collected thousands of bras during the day!
Thank you very much for your participation.

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THE USED BRAS
COLLECTION CONTINUES

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HOW DOES IT WORK?

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KEEP THE USED BRAS

you don't wear anymore

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DROP OFF THE BRAS

at a la Vie en Rose boutique near you*

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WE RECYCLE ALL BRAS

collected; they are given to an organization that repurposes them**

Find a Store
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*Collection takes place at all la Vie en Rose outlets and boutiques across Canada. Limit of 40 bras per visit. Donations of more than 40 bras can be saved until our 2023 large scale bra collection events.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

Find a Store
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*Collection takes place at all across Canada. Limit of 40 bras per visit. Donations of more than 40 bras can be saved until our our 2023 large scale bra collection events..

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN

The Be your own breast friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.

Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be your own breast friend campaign is supported by the Foundation.

The fundraising campaign takes place throughout the months of May and October. During these two months, $1 is donated to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling.

Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the campaign.

Yes, all used bras can be dropped in the collection boxes.

We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.

Large quantities of used bras can be donated during our Bra Collection Events. They are held every year in major Canadian cities. You can also drop off up to 40 bras in our stores at any time.

The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.