Media
PUBLIC RELATIONS
For media & PR inquiries, please contact
pr@lavieenrose.com
COLLABORATIONS & PARTNERSHIPS
For collaborations & partnership inquiries,
please contact us via our Instagram page
@lavieenrose
PUBLIC RELATIONS
For media & PR inquiries, please contact
pr@lavieenrose.com
COLLABORATIONS & PARTNERSHIPS
For collaborations & partnership inquiries, please contact us via our Instagram page
@lavieenrose
FROM SEPTEMBER 23 TO 30, 2025
MONTREAL FASHION WEEK
We had the pleasure of hosting a conference in our offices as the official presenter of Montreal Fashion Week 2025.
The conference, led by Andréanne Marquis and Lolitta Dandoy, focused on the evolution of fashion in Quebec. We also took the opportunity to celebrate la Vie en Rose’s 40th anniversary as well as the 5th anniversary of mmode, the organizer of Montreal Fashion Week, whose chairman of the board is François Roberge.
We also offered gifts to our guests, which included fashion professionals, media representatives, influencers, and students from Cégep Marie-Victorin.
AUGUST 23, 2025
ROSES MONTREAL MATCH
As a proud partner of the Roses Montreal, we had the pleasure of inviting media and influencers to the August 23rd soccer match. From the moment they stepped onto the field in cozy PJs to their well-deserved victory, the team proved that comfort and performance go hand in hand. This memorable experience was marked by a celebration of female leadership and women’s sports.
SHOP PAJAMAS
JUNE 5, 2025
CELEBRATING 40 YEARS OF COMFORT!
For four decades, we've had the privilege of being part of your everyday moments. Time truly flies when you're in good company!
On June 5th, we kicked off the celebrations in style with a memorable 5 à 7.
Discover our Story
MAY, 2025
PARTNERSHIP WITH ROSES DE MONTRÉAL
We’re proud to announce our new partnership with Roses de Montréal, the city’s women’s soccer team—a collaboration that highlights local talent, strength, and ambition.
Thank you to the Roses for their trust.
MAY 8, 2025
COOL FOR THE SUMMER
La Vie en Rose headed to Toronto to celebrate the beginning of summer. Influencers and media were invited to spend an afternoon of fun at the Toronto Beach Club to discover the latest swims and beachwear.
Tropical cocktails set the mood as guests explored our latest collection and enjoyed an exclusive preview of upcoming pieces for the rest of the warmer season.
Everyone got to leave with a beautiful la Vie en Rose tote bag filled with our favourite summer staples: stylish swim, beachwear, and travel accessories!
SHOP SWIMWEAR
NOVEMBER, 2024
MAGIC STARTS HERE
Our team kicked off the holiday season with a touch of magic at our special Holiday Media Night! The evening sparkled with festive cocktails, a showcase of our newest collection, and a fun-filled cookie-making activity. An unforgettable night to celebrate together!
Click below to watch our video recap!
JUNE, 2024
LES RADIEUSES MAGAZINE
Les Radieuses magazine celebrates summer with a photoshoot highlighting the beauty of women aged 50 and over, wearing the season's trendy swimsuits, in collaboration with la Vie en Rose.
Shop Swimwear
FEBRUARY, 2024
LES RADIEUSES MAGAZINE
Les Radieuses Magazine celebrates love in all forms by showcasing the timeless beauty of women aged 50 and over in an elegant photo shoot, exclusively in collaboration with la Vie en Rose.
Shop Lingerie Discover the Article
JANUARY 17, 2024
ROSE PASSION
Since Valentine’s Day is right around the corner, we invited about fifteen guests to an intimate gathering in Old Montreal.
They were welcomed to the event venue at 124 McGill, where they were treated to Brera’s catered antipasti and an exclusive preview of our romantic-inspired collection. The night’s program also included a Paint & Sip activity by Canvas Club, so participants could let their creativity flow while enjoying a nice glass of wine.
Everyone returned home with their art piece, gift bags prepared for the occasion, and a shopping list of lovely items to get for themselves.
Click below to watch our video recap!
WATCH NOW
DECEMBER 2023
LA TABLÉE DES CHEFS
A volunteer activity was organized in collaboration with La Tablée des Chefs to prepare 320 bags containing over 4000 ready-to-bake cookies. These bags will be distributed to the Le Carrefour Familial Hochelaga organization, just in time for the holiday season.
DECEMBER 4, 2023
MMODE GALA
As the President of the Board of Directors of the Metropolitan Fashion Cluster of Montreal, our CEO, François Roberge, participated in the third edition of the mmode gala, which celebrates emerging talents in the Quebec fashion industry as well as their achievements.
La Vie en Rose is proud to have honored one of the several designers and entrepreneurs recognized during the ceremony. The recipient Maria Karimi was awarded the President's Choice prize by François Roberge himself for her Mindful Pigs project.
Congratulations to all the recipients of the Mmode gala, and especially to Maria Karimi for receiving this award. We are thrilled to play an important role in her journey and wish her continued success!
