Careers at la Vie en Rose
$3M FOR BREAST
CANCER RESEARCH
A POWERFUL GESTURE OVER 3 YEARS
The funds raised by the various Be Your Own Breast Friend campaign initiatives
will be donated to the cause through the Roses of Hope Foundation.
Women's health and well-being have always been at the core of la Vie en Rose's mission.
In partnership with the Cancer Research Society, we are proud to announce our largest donation to date: $3 million over the next three years.
THROUGHOUT OCTOBER
1 BRA SOLD = $1 DONATED
TO BREAST CANCER RESEARCH
The difference your support makes
Meet the researchers supported by your donations
and the projects they’re leading to shape the future of care.
PETER SIEGEL, PH. D.
Professor, Department of Medicine, McGill University
Full Member, Rosalind and Morris Goodman Cancer Institute
Associate Member, Departments of Biochemistry, Anatomy and Cell Biology, and Oncology
“We’ve identified a particular protein that is essential for this metastatic process, [from the primary tumour to the lungs and liver].”
For Peter Siegel, every research breakthrough represents a step closer to better breast cancer treatments. A professor at McGill University and researcher at the Goodman Cancer Institute, he focuses his work on understanding the mechanisms that drive cancer progression.
With support from the Cancer Research Society and la Vie en Rose, his team continues to study triple-negative breast cancer to advance new therapeutic approaches and improve outcomes for those affected.
NOLWENN NOISEL, PH. D.
Associate Professor
Department of Environmental and Occupational Health
School of Public Health
Université de Montréal
“Many environmental factors may still play a role in the onset of the disease, but we don’t yet know what they are.”
Understanding how our environment influences health is at the heart of Nolwenn Noisel’s research. As a professor at the School of Public Health of Université de Montréal (ESPUM), she studies the effects of environmental exposures and stress on health.
Her project explores how pollutants, stress and accelerated aging may influence breast cancer risk to identify new risk factors and contribute to improved prevention strategies.
About the Cancer Research Society
For over 80 years, the Cancer Research Society (CRS), founded by a group of women at a time when no Canadian organization focused solely on cancer research, has been dedicated to funding research on all types of cancer.
In this effort, it supports thousands of innovative research projects, always aiming to surpass expectations in scientific advancement with steadfast dedication. The CRS supports research projects focusing on all types of cancer prevention, detection, and treatment.
Every Discovery Matters
Thanks to research, more cancers are being detected earlier and treated more effectively than ever before.
1 in 8 women
in Canada are expected to be diagnosed with breast cancer in their lifetime.
The good news
is that more people are receiving timely diagnoses and better care.
Up to 40% of cancers
are considered preventable. Through research, we can deepen our understanding of risk factors and strengthen prevention strategies.
21 research project
have been funded across Canada since the beginning of our partnership.
Nearly 90%
of people diagnosed with breast cancer in Canada survive the disease.
This progress reflects decades of research and advances in medical treatment.
1 in 8 women
in Canada are expected to be diagnosed with breast cancer in their lifetime.
The good news
is that more people are receiving timely diagnoses and better care.
Up to 40% of cancers
are considered preventable. Through research, we can deepen our understanding of risk factors and strengthen prevention strategies.
21 research project
have been funded across Canada since the beginning of our partnership.
Nearly 90%
of people diagnosed with breast cancer in Canada survive the disease.
This progress reflects decades of research and advances in medical treatment.
Help us raise our
3-YEAR GOAL OF $3M
Make a donation and contribute to breast cancer research.
HOW DOES IT WORK?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We send all collected bras to a partner organization that facilitates reuse**
*Limit of 40 bras per visit.
**Collected bras are made available to export entrepreneurs for resale in other countries.
Help us raise our
3-YEAR GOAL OF $3M
Make a donation and contribute to breast cancer research.
HOW DOES IT WORK?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We send all collected bras to a partner organization that facilitates reuse**
*Limit of 40 bras per visit.
**Collected bras are made available to export entrepreneurs for resale in other countries.
Fuzzy feelings for the cause
We donate all proceeds from each Foundation item sold.
Keep an eye on your health
Getting to know your body well could help you spot signs that may be related to breast cancer. It starts with simple habits like checking your breasts often, both visually and by touch.
For early detection, the Quebec Breast Cancer Foundation advises to stay on the lookout for any persistent or unusual changes, whether in your breast shape, skin appearance, or the sensation you might feel*.
POSSIBLE SIGNS AND SYMPTOMS INCLUDE:
- Breast swelling up
- Distorted or unusual shape
- Noticeable or palpable mass (lump) in the breast or armpit
- Pits, folds, or dimples, similar to an orange peel
- Development of open wounds or sore
- Skin feels harder or thicker than usual
- Persistent redness or feeling of localized heat
- New or more apparent veins
- Skin rash (e.g. eczema) or ulceration
- Nipple turned inward or pointing in a different direction
- Fluid leaking from the nipple (without stimulation)
If you notice such changes, don’t worry! Most signs listed can also show up with age or during your period. You may contact your doctor if they last beyond your menstrual cycle or if you have some doubts.
*While breast observation is essential for early detection, only a mammogram can confirm the presence of cancer.