Spring Break

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TOWARDS A
MORE RESPONSIBLE APPROACH

TOWARDS A
MORE RESPONSIBLE APPROACH

As a major fashion player in Canada, we are conscious of the current challenges and efforts of our industry, and we want to take our eco-responsible vision to the next level.

Because our planet is our precious legacy to the future generations.

Because we are committed to staying true to our values, which guide us towards a more respectful, responsible, and sustainable industry.

And, above all, because every gesture counts. Even the smallest.

DOING BETTER, ONE STEP AT A TIME.

As a major fashion player in Canada, we are conscious of the current challenges and efforts of our industry, and we want to take our eco-responsible vision to the next level.

Because our planet is our precious legacy to the future generations.

Because we are committed to staying true to our values, which guide us towards a more respectful, responsible, and sustainable industry.

And, above all, because every gesture counts. Even the smallest.

$1 MILLION

$1 MILLION

FOR A GREENER TOMORROW

FOR A GREENER TOMORROW

For this day of environmental awareness, we discussed with our president, François Roberge, 
his commitment to greener practices and his eco-responsible vision for the next couple of years.

$1 MILLION

$1 MILLION

FOR A GREENER TOMORROW

FOR A GREENER TOMORROW

For this day of environmental awareness, we discussed with our president, François Roberge, 
his commitment to greener practices and his eco-responsible vision for the next couple of years.

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"Our planet is not invincible. So, it's really important for me, for la Vie en Rose, and for future generations to take small steps. I have taken it upon myself to set a certain example by the end of my career."

François Roberge

President & CEO of la Vie en Rose

At la Vie en Rose, we are mindful of our ecological footprint and on a journey to make a positive impact. The sale of reusable bags in stores is one of the many actions we have taken to contribute to the fight against climate change.

We are proud to announce that this initiative has raised $1 million to support nature conservation and reduce greenhouse gases. All the proceeds will be donated to environmental organizations striving, like us, to protect our planet and create a more sustainable future.

It is with great pleasure that we are giving away the first $500,000 
to three Canadian organizations dedicated to environmental preservation, which will be announced shortly.

It is with great pleasure that we are giving away the first $500,000 
to three Canadian organizations dedicated to environmental preservation,
which will be announced shortly.

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“You want your patients to have one of the following outcomes: you either want them to live longer or you want them to live better.”

– Eitam Amir, Medical Oncologist


The Princess Margaret Cancer Foundation works towards enhancing the quality of medical care provided to patients and supports various research initiatives focused on breast cancer.

EVERY DONATION COUNTS


Your support is helping organizations like these change the lives of people who struggle with breast cancer. 
Watch the videos below to find out how much of a difference one simple gesture can make.

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“You want your patients to have one of the following outcomes: you either want them to live longer or you want them to live better.”

– Eitam Amir, Medical Oncologist


The Princess Margaret Cancer Foundation works towards enhancing the quality of medical care provided to patients and supports various research initiatives focused on breast cancer.

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“This is truly an extraordinary breakthrough, especially since the impact in terms of side effects would be less significant as it would not target healthy cells.”

– Cédric Baudinet, Director of Investments & Health Promotion


The Quebec Breast Cancer Foundation engages in research projects and raises awareness in different communities to increase the survival rates of people affected by this disease.

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“This is an organization that gives people who have been through cancer the confidence to present themselves as they did before their diagnosis.”

– Bonnie Walker, Ambassador


Many people who undergo cancer treatment experience a loss of identity and self-esteem. The Look Good Feel Better program offers them the tools and support needed to help regain that confidence.

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“When you are diagnosed with breast cancer, so much of the trauma associated with that diagnosis is about a loss of control, and so I think a lot of my research is inspired by wanting to give control back to women.”

– Daniela Quail, Assistant Professor


The Rosalind and Morris Goodman Cancer Institute leads research projects on cutting-edge cancer treatments that give way to more positive outcomes for patients.

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“In Canada, we cure over 90% of breast cancers, and I think that’s a message that doesn’t get out there enough.”

– Caroline Lohrisch, Clinical Associate Professor of Medicine


The BC Cancer Foundation raises funds that enable scientific and clinical experts to advance research and improve medical care against cancer, including breast cancer.