Model in pink pajamas with a sheep print

Sleep in Style

Buy 1, Get

2 Free

Selected styles

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Assorted bras displayed in a range of colours and styles

NOW

$19.95

Selected bras

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Set of accessories and pajamas from the Holiday Collection

We couldn't wait. Why should you?

The Holiday Collection

Now available exclusively online

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ALL-DAY
ELEGANCE​

New lingerie for every moment​​

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PANTIES FOR DAYS

Softness guaranteed, every day

Model wearing white-and-purple striped pajamas with marmot patterns

WRAPPED 
IN COZY

Cozy essentials for fall nights ahead

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OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

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Be Your Own Best Friend Logo

$3 MILLION

OVER 3 YEARS FOR BREAST 
CANCER RESEARCH


THROUGHOUT OCTOBER​

1 BRA SOLD
=
$1 DONATED

TO BREAST CANCER RESEARCH

The funds raised by the various Be Your Own Breast Friend campaign initiatives 
will be donated to the cause through the Roses of Hope Foundation.​

Roses of Hope Logo | Cancer Research Society Logo
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The funds raised by the various Be Your Own Breast Friend campaign initiatives will be donated to the cause through the Roses of Hope Foundation.​

La Vie en Rose: 
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

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Proudly CanadianProudly Canadian

Close to You Since 1985

Close to You Since 1985

A Canadian story shaped by women

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EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

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Model wearing a black bra and panty set

BRAS

A model wearing black pajamas, consisting of shorts and a T-shirt

PAJAMAS

Model wearing a black one-piece swimsuit

SWIMWEAR

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Inspired by you

Discover our favourite looks ♥
#MaVieenRose

2 FOR 1

2 FOR 1

Add 2 items to your cart for the promotion to apply.

Promotion

 

TODAY ONLY

 

FREE SHIPPING

ON REGULAR-PRICED ORDERS

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BRAS AND PANTIES

 

20% OFF 

 

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LOUNGEWEAR

 

50% OFF

 

YOUR 2nd ITEM

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SLEEP IN STYLE

 

BUY 1, GET 2

 

FREE

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SELECTED BRAS

 

NOW

 

$19.95

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BEACH BAG

 

$14.95

WITH A PURCHASE OF $50 OR MORE

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DREAM IN COTTON

 

BUY 1, GET 2

 

FREE

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PANTY PACKS

 

10 FOR $10

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T-SHIRTS

 

2 FOR $10

 

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MUSE MASTECTOMY BRAS

 

50% OFF

YOUR 2nd ITEM

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TOTE BAG

 

$24.95

WITH ANY PURCHASE

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ONLINE ONLY

 

FREE SHIPPING

ON REGULAR-PRICED ORDERS

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TRAVEL ACCESSORIES

 

2 FOR 1

 

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ADDITIONAL

 

50% OFF

SELECTED SALE ITEMS 

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FREE SHIPPING

OVER $50 WHEN YOU'RE LOGGED IN

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FREE SHIPPING

ON ALL ORDERS OF $50 OR MORE

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