Model in a red one-piece swimsuit lying on a sandy beach.
UNTIL JULY 1ST | ONLINE ONLY

UNTIL JULY 1st | ONLINE ONLY

UNTIL JULY 1st | ONLINE ONLY

$25 OFF

$25 OFF

$25 OFF

WHEN YOU SPEND $100 OR MORE

WHEN YOU SPEND $100 OR MORE

WHEN YOU SPEND $100 OR MORE

CELEBRATING 40 YEARS OF COMFORT

CELEBRATING
40 YEARS OF COMFORT

ALWAYS RIGHT HERE WITH YOU

CELEBRATING
40 YEARS OF COMFORT

ALWAYS RIGHT HERE WITH YOU

Discover the Story Behind the Brand

COASTAL
CHIC

Vitamin sea

COASTAL
CHIC

COASTAL
CHIC

Vitamin sea

Collage of models in blue swimwear at the beach and pool, with images of water and a palm tree.Collage of models in blue swimwear at the beach and pool, with images of water and a palm tree.

A SPLASHING
ESCAPE

Into the blue

A SPLASHING
ESCAPE

A SPLASHING
ESCAPE

Into the blue

Sunny-day Essentials

Sunny-day Essentials

Summer Pajamas   $19.95 Summer Pajamas   $19.95
Summer Pajamas   $19.95
Summer Pajamas   $19.95

ADDITIONAL 50% OFF

ADDITIONAL 50% OFF

NEW STYLES ADDED

NEW STYLES ADDED

SHOP SALE

ONLINE EXCLUSIVE

BUNDLE UP

10 FOR $20

BUNDLE UP

10 FOR $20

Assorted colours and prints

Model wearing a black bra and panty set, featured in a banner promoting the new bras collection.Model wearing a black bra and panty set, featured in a banner promoting the new bras collection.

Easy Days
Ahead

Easy Days
Ahead

Easy Days
Ahead

Elegance in simplicity

Elegance in simplicity

Seven beige travel accessories, including bags, pouches, and cases, placed on a table Seven beige travel accessories, including bags, pouches, and cases, placed on a table

Travel
Accessories

Travel
Accessories

Travel
Accessories

We’ve got all your sunny getaways covered

We’ve got all your sunny getaways covered

CANADA-LEAF-PINK.svg

SUPPORT LOCAL BUSINESSES

SUPPORT LOCAL BUSINESSES

For over 40 years, la Vie en Rose has been providing comfort to your everyday 
moments with designs that are proudly Canadian. Learn More

WE ARE 
LA VIE EN ROSE

WE ARE LA VIE EN ROSE

Our selection of lingerie, swimwear, and nightwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

lingerie

PAJAMAS

SWIMWEAR

UNTIL JULY 1ST

$25 OFF WHEN YOU SPEND $100

$25 OFF WHEN YOU SPEND $100

SUMMER SALE
UP TO 50% OFF

UP TO 50% OFF

FOLLOW US

Promotion

 

COTTON BRAS

 

NOW $19.95

 

See more details

Promotion

 

ONLINE ONLY

 

$25 OFF

WHEN YOU SPEND $100

See more details

Promotion

 

HAPPY OUTLET SALE

 

UP TO 70% OFF

See more details

Promotion

 

ONLINE ONLY

 

24% OFF

WHEN YOU SPEND $100

See more details

Promotion

 

UP TO

 

25% OFF

ANY PURCHASE OF $100 OR MORE

See more details

Promotion

 

COMFORT PANTIES

 

7 FOR $40

 

See more details

Promotion

 

MUSE MASTECTOMY BRAS

 

2 FOR 1

 

See more details

Promotion

 

SOAK UP THE SAVINGS

 

SUMMER PAJAMAS AND CAMIS

See more details

Promotion

 

ADDITIONAL

 

20% OFF

SELECTED SALE ITEMS

See more details

Promotion

 

 

 

FREE SHIPPING

ON ALL ORDERS OF $50 OR MORE

See more details

Promotion

 

TOTE BAG

 

$14.95

WITH ANY PURCHASE

See more details

Promotion

 

DREAM IN COTTON

 

2 FREE

WHEN YOU BUY 1

See more details

VIDEO TEST