TODAY ONLY

FREE SHIPPING

on regular-priced orders

SHOP NEW ARRIVALS

Model wearing a black scalloped push-up bra in front of a pink floral backdropModel wearing a black scalloped push-up bra in front of a pink floral backdrop

ALL NEW

Push-up
Scalloped Bra

Daring yet Delicate

AVAILABLE IN SIZES 34A TO 38C

Two models in soft dog-print pajamas sitting side by sideTwo models in soft dog-print pajamas sitting side by side

SEASON
OF SOFTNESS

Cocooning mode: on

Model wearing a teal floral lace kimono, camisole, and pants lingerie set Model wearing a teal floral lace kimono, camisole, and pants lingerie set

LINGERIE

SHOP LINGERIE

Model wearing a brown lounge set with white stripes, long cardigan, and drawstring pants. Model wearing a brown lounge set with white stripes, long cardigan, and drawstring pants.

LOUNGEWEAR

SHOP LOUNGEWEAR

Model wearing a blue floral pajamas set with a graphic tee Model wearing a blue floral pajamas set with a graphic tee

Refine Your Beauty Sleep

2 FREE
WHEN YOU BUY 1

ON SELECTED STYLES

Model wearing matching blue bra and panties Model wearing matching blue bra and panties

NO COMPROMISE NEEDED

BUY 1 BRA, GET 1
FREE

SELECTED STYLES

MAKE IT A SET

Model wearing a red one-piece swimsuit with knots, leaning against a rocky wall on a sunny beach.Model wearing a red one-piece swimsuit with knots, leaning against a rocky wall on a sunny beach.

YOUR SWIMWEAR,
YOUR WAY

Time to dive in

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a pale pink unlined cushioned wire bra.

BRAS

Model wearing a pale pink short-sleeve pajamas top.

PAJAMAS

Model wearing a black bikini

SWIMWEAR

Panty Party

Panty Party

Montreal Fashion Week. Montreal Fashion Week. Montreal Fashion Week.

BRINGING LOCAL TALENT TO CENTRE STAGE

BRINGING LOCAL TALENT TO CENTRE STAGE

This week, the spotlight is on local fashion—and we’re front row!

From September 23 to 30, let’s celebrate the talent and creativity of Montreal’s fashion scene at MFW, proudly presented by la Vie en Rose.

WE ARE 
LA VIE EN ROSE

Our selection of lingerie, swimwear, and nightwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

lingerie

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favourite looks
#MaVieenRose

SELECTED PAJAMAS

2 FREE WHEN YOU BUY 1

SHOP THE PROMOTION

TB-SIS-MOB.jpg TB-SIS-MOB.jpg TB-SIS-DSKT.jpg

2 FREE WHEN YOU BUY 1

Promotion applies once 3 items are added to the cart

TODAY ONLY

FREE SHIPPING

on regular-priced orders

Promotion

 

TIMELESS BEAUTY

 

2 FREE

WHEN YOU BUY 1

See more details

Promotion

 

SELECTED BRAS

 

BUY 1, GET 1

FREE

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Promotion

 

UP TO 

 

25% OFF

WHEN YOU SPEND $100 OR MORE

See more details

Promotion

 

EVERYDAY COMFORT

 

7 FOR $40

 

See more details

Promotion

 

PANTY PACKS

 

10 FOR $10

 

See more details

Promotion

 

COSMETIC BAG

 

$9.95

WITH A PURCHASE OF $50 OR MORE

See more details

Promotion

 

TOTE BAG

 

$19.95

WITH A PURCHASE OF $50 OR MORE

See more details

Promotion

 

UP TO

 

25% OFF

ANY ORDER OF $100 OR MORE

See more details

Promotion

 

PERIOD PANTIES

 

1 FREE

WHEN YOU BUY 2

See more details

Promotion

 

COTTON BRAS

 

NOW $19.95

 

See more details

Promotion

 

ONLINE EXCLUSIVE

 

25% OFF

REGULAR-PRICED SWIMWEAR

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Promotion

 

HAPPY OUTLET SALE

 

UP TO 70% OFF

See more details

Promotion

 

UP TO

 

25% OFF

ANY PURCHASE OF $100 OR MORE

See more details

Promotion

 

COMFORT PANTIES

 

7 FOR $40

 

See more details

Promotion

 

MUSE MASTECTOMY BRAS

 

2 FOR 1

 

See more details

Promotion

 

SUMMER CAMIS

 

2 FOR 1

 

See more details

Promotion

 

ADDITIONAL

 

20% OFF

SELECTED SALE ITEMS

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Promotion

 

TOTE BAG

 

$9.95

WITH ANY PURCHASE

See more details

Promotion

 

DREAM IN COTTON

 

2 FREE

WHEN YOU BUY 1

See more details

Promotion

 

 

 

FREE SHIPPING

ON ALL ORDERS OF $50 OR MORE

See more details

VIDEO TEST