Media

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PUBLIC RELATIONS

For media & PR inquiries, please contact
pr@lavieenrose.com

COLLABORATIONS & PARTNERSHIPS

For collaborations & partnership inquiries,
please contact us via our Instagram page
@lavieenrose

PUBLIC RELATIONS

For media & PR inquiries, please contact
pr@lavieenrose.com

COLLABORATIONS & PARTNERSHIPS

For collaborations & partnership inquiries, please contact us via our Instagram page
@lavieenrose

FEBRUARY, 2024 

LES RADIEUSES MAGAZINE

Les Radieuses Magazine celebrates love in all forms by showcasing the timeless beauty of women aged 50 and over in an elegant photo shoot, exclusively in collaboration with la Vie en Rose.

Shop Lingerie Discover the Article


JANUARY 17, 2024 

ROSE PASSION

Since Valentine’s Day is right around the corner, we invited about fifteen guests to an intimate gathering in Old Montreal.

They were welcomed to the event venue at 124 McGill, where they were treated to Brera’s catered antipasti and an exclusive preview of our romantic-inspired collection. The night’s program also included a Paint & Sip activity by Canvas Club, so participants could let their creativity flow while enjoying a nice glass of wine.

Everyone returned home with their art piece, gift bags prepared for the occasion, and a shopping list of lovely items to get for themselves.

Click below to watch our video recap!

WATCH NOW


DECEMBER 2023  

LA TABLÉE DES CHEFS

A volunteer activity was organized in collaboration with La Tablée des Chefs to prepare 320 bags containing over 4000 ready-to-bake cookies. These bags will be distributed to the Le Carrefour Familial Hochelaga organization, just in time for the holiday season.

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DECEMBER 4, 2023  

MMODE GALA

As the President of the Board of Directors of the Metropolitan Fashion Cluster of Montreal, our CEO, François Roberge, participated in the third edition of the mmode gala, which celebrates emerging talents in the Quebec fashion industry as well as their achievements.

La Vie en Rose is proud to have honored one of the several designers and entrepreneurs recognized during the ceremony. The recipient Maria Karimi was awarded the President's Choice prize by François Roberge himself for her Mindful Pigs project.

Congratulations to all the recipients of the Mmode gala, and especially to Maria Karimi for receiving this award. We are thrilled to play an important role in her journey and wish her continued success!

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NOVEMBER 10, 2023  

ÉTINCELLES & DENTELLE

Invited to spend the evening at Place Carmin restaurant in Old Montreal, some content creators adorned themselves in their finest lace to discover our new holiday collection.

Exquisite French cuisine and chic, refined décor, combined with our enchanting styles, brought about a magical moment in our team’s company.

Don't miss our exclusive recap on TikTok!

Watch now
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OCTOBER 4, 2023  

ENCHANTED IMMERSIVE EXPERIENCE

On October 4, media and influencers gathered for a special event to see the magic of our holiday collection happen. They’ve got to experience our colourful worlds, from jingle red and pine green to salted caramel.

The ambiance was set with a cocktail bar, gourmet bites, and a festive playlist in the background.

Plus, our guests were invited to add their personal touch by wrapping gifts for organizations that help women in need.

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SEPTEMBRE 18 TO 24, 2023 

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We are proud to be the presenting partner of the third edition of Montreal Fashion Week.

What is MFW? It's an annual event during which all those involved in local fashion come together to discover and celebrate the best of what's happening here in Montreal and in the province of Quebec.

For the occasion, la Vie en Rose opened its doors to industry students on September 21, 2023, for a guided tour of the head office, to discover what goes on behind the scenes.

We are proud to be the presenting partner of the third edition of Montreal Fashion Week.

What is MFW? It's an annual event during which all those involved in local fashion come together to discover and celebrate the best of what's happening here in Montreal and in the province of Quebec.

For the occasion, la Vie en Rose opened its doors to industry students on September 21, 2023, for a guided tour of the head office, to discover what goes on behind the scenes.



JUNE 10, 2023 

DENTELLE & MIMOSAS

To mark the start of the beautiful season in style, the social media team organized a little country-inspired brunch at the Italian market Le Richmond, in Montreal. The guests had the pleasure of discovering our new lingerie collection while enjoying a delicious meal, surrounded by flowers and bright colourways.

It was the perfect opportunity to get together and catch a glimpse of this summer's top trends!

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It was the perfect opportunity to get together and catch a glimpse of this summer's top trends!

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The event playlist:
Get into the groove!

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MAY 25, 2023 

SPLASH INTO SUMMER

On May 25, a big reveal of our summer 2023’s swimwear collection took place at our new head office.

As part of a special fashion show, many looks from la Vie en Rose Aqua graced the runway to celebrate the beginning of the warm season. Vibrant colours and unique styles were in the spotlight!

THESE LOOKS HAVE BEEN MAKING WAVES!