About la Vie en Rose
A POWERFUL GESTURE
$3M OVER 3 YEARS
FOR CANCER RESEARCH
The funds raised by the various Be Your Own Breast Friend campaign initiatives
will be donated to the cause through the Roses of Hope Foundation.
Women's health and well-being have always been at the core of la Vie en Rose's mission.
In partnership with the Cancer Research Society, we are proud to announce our largest donation to date: $3 million over the next three years.
Donate your
bra event
ON MAY 23
From 10 a.m. to 3 p.m.
Help us surpass our goal
by getting involved now
$1 will be donated to breast cancer research for every pre-loved bra collected
Wondering how?
Bring in as many of your pre-loved bras as you can at one of our participating stores to support breast cancer research.
Brossard (QC)
Quartier Dix30Québec (QC)
Méga Centre Lebourgneuf
Can’t make it to our donate your bra event?
We collect used bras year-round.
HOW DOES IT WORK?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We send all collected bras to a partner organization that facilitates reuse**
*Limit of 40 bras per visit.
**Collected bras are made available to export entrepreneurs for resale in other countries.
Can’t make it to our donate your bra event?
We collect used bras year-round.
HOW DOES IT WORK?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We send all collected bras to a partner organization that facilitates reuse**
*Limit of 40 bras per visit.
**Collected bras are made available to export entrepreneurs for resale in other countries.
About the Cancer Research Society
For over 80 years, the Cancer Research Society (CRS), founded by a group of women at a time when no Canadian organization focused solely on cancer research, has been dedicated to funding research on all types of cancer.
In this effort, it supports thousands of innovative research projects, always aiming to surpass expectations in scientific advancement with steadfast dedication. The CRS supports research projects focusing on all types of cancer prevention, detection, and treatment.
Fuzzy feelings for the cause
We donate all proceeds from each Foundation item sold.
Keep an eye on your health
Getting to know your body well could help you spot signs that may be related to breast cancer. It starts with simple habits like checking your breasts often, both visually and by touch.
For early detection, the Quebec Breast Cancer Foundation advises to stay on the lookout for any persistent or unusual changes, whether in your breast shape, skin appearance, or the sensation you might feel*.
POSSIBLE SIGNS AND SYMPTOMS INCLUDE:
- Breast swelling up
- Distorted or unusual shape
- Noticeable or palpable mass (lump) in the breast or armpit
- Pits, folds, or dimples, similar to an orange peel
- Development of open wounds or sore
- Skin feels harder or thicker than usual
- Persistent redness or feeling of localized heat
- New or more apparent veins
- Skin rash (e.g. eczema) or ulceration
- Nipple turned inward or pointing in a different direction
- Fluid leaking from the nipple (without stimulation)
If you notice such changes, don’t worry! Most signs listed can also show up with age or during your period. You may contact your doctor if they last beyond your menstrual cycle or if you have some doubts.
*While breast observation is essential for early detection, only a mammogram can confirm the presence of cancer.