Model in pink pajamas with a sheep print

Sleep in Style

Buy 1, Get

2 Free

Selected styles

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Assorted bras displayed in a range of colours and styles

NOW

$19.95

Selected bras

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PANTIES FOR DAYS

Softness guaranteed, every day

Model wearing white-and-purple striped pajamas with marmot patterns

WRAPPED 
IN COZY

Cozy essentials for fall nights ahead

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Set of accessories and pajamas from the Holiday Collection

We couldn't wait. Why should you?

The Holiday Collection

Now available exclusively online

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OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

Model wearing a pink sleek back bra

THE BEST-SELLING

SLEEK BACK
BRAS

Flawless from every angle

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gls-dskt
Be Your Own Best Friend Logo

$3 MILLION

OVER 3 YEARS FOR BREAST 
CANCER RESEARCH


THROUGHOUT OCTOBER​

1 BRA SOLD 
= 
$1 DONATED

TO BREAST CANCER RESEARCH

The funds raised by the various Be Your Own Breast Friend campaign initiatives 
will be donated to the cause through the Roses of Hope Foundation.​

Roses of Hope Logo | Cancer Research Society Logo
SHOP BRAS
LEARN MORE

The funds raised by the various Be Your Own Breast Friend campaign initiatives will be donated to the cause through the Roses of Hope Foundation.​

La Vie en Rose: 
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

Model showcasing a beige full-coverage bra against a brown background.
Proudly CanadianProudly Canadian

Close to You Since 1985

Close to You Since 1985

A Canadian story shaped by women

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EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a black bra and panty set

BRAS

A model wearing black pajamas, consisting of shorts and a T-shirt

PAJAMAS

Model wearing a black one-piece swimsuit

SWIMWEAR