Our Environmental Approach
FOR OUR PLANET
ENVIRONMENTAL RESPONSIBILITY IN OUR OPERATIONS
We are dedicated to fostering a culture of environmental responsibility through leading by example.
FOR OUR
PLANET
FOR OUR
PLANET
ENVIRONMENTAL RESPONSIBILITY IN OUR OPERATIONS
We are dedicated to fostering a culture of environmental responsibility through leading by example.
2025 IN REVIEW
We are proud to have contributed $800,000 last year to five Canadian environmental conservation organizations, complemented by $200,000 in early 2026, for a total commitment of $1 million. We supported their efforts to protect our environment and make a meaningful impact through their projects. Learn more about their mission and the initiatives we’ve contributed to.
Nature Conservancy of Canada
Nature Conservancy of Canada protects our most important natural habitats, along with the wildlife and diverse vegetation they sustain.
Credit: Nature Conservancy of Canada
Protection of a rich natural site in Port-Daniel
We support the organization in conserving more than 1,500 hectares in Port-Daniel on the Gaspé Peninsula, including a full ecological inventory and annual monitoring, in collaboration with the landowner.
The property will be added to the registry of protected and conserved areas to ensure the sustainable protection of biodiversity.
Credit: Nature Conservancy of Canada
Appalachian Corridor
This Quebec‑based non‑profit organization is dedicated to protecting and maintaining the natural ecosystems of southern Quebec.
Credit: Appalachian Corridor
Highway 10 Project
We support this project, which aims to improve ecological connectivity along Highway 10 between Bromont and Magog by constructing wildlife underpasses and overpasses. These structures will reduce habitat fragmentation and improve wildlife safety.
Credit: Appalachian Corridor / Leger
Tree Canada
This national organization is committed to restoring and supporting the growth of the country’s forests, while combating climate change and restoring Canadian ecosystems.
Credit: Tree Canada
Tree Planting Project in Quebec
We support this project, which restores degraded former agricultural land to diverse sugar maple forests. The plantations follow a recognized carbon methodology (VCS ARR) and rigorous silvicultural management—including deer protection and sustainable practices—to ensure soil health and long‑term forest sustainability.
Credit: Tree Canada
AquaAction
AquaAction is an organization dedicated to supporting innovation in water technologies to address challenges related to water quality and the sustainable management of water resources.
Credit: AquaAction
AquaEntrepreneur Program
We support the AquaEntrepreneur Program, helping companies ready to commercialize their solutions by providing personalized support, access to experts, and opportunities in strategic markets to protect and improve water management.
Credit: AquaAction
Ducks Unlimited Canada
This organization focuses on conserving and restoring wetlands to strengthen protection against flooding, drought, and climate change.
Credit: Ducks Unlimited Canada
Research in Sustainable Agriculture
We support its sustainable agriculture research project, which identifies and maps marginal farmland in key waterfowl habitats. These lands are restored to support biodiversity while maintaining economic benefits for producers. Environmental impacts are measured to ensure lasting results.
Credit: Ducks Unlimited Canada
AT OUR
HEAD OFFICE
AT OUR HEAD OFFICE
We’ve implemented enhanced management practices for waste generated by our employees and in our cafeteria.
WASTE AUDITS
WASTE AUDITS
A waste audit helps analyse the waste produced by an organization to identify areas for improvement. In 2023, we began conducting annual audits at our head office and distribution centre. These assessments allowed us to optimize sorting stations, clarify signage, and provide mandatory training on waste sorting. Thanks to these measures, the proper sorting rate in our offices and lunchroom increased from 35% to 83% in one year.
COMPOSTING
COMPOSTING
Thanks to improved sorting, we now compost employees’ organic waste. In 2022, La Vie en Rose installed a composting machine at the head office to process cafeteria food scraps and compostable materials from the offices. Contaminant-free sorting, especially avoiding plastics, is essential to producing high-quality compost, which is then given to the Cuisine Collective Hochelaga-Maisonneuve for use in its community food gardens.
AT OUR
DISTRIBUTION CENTRE
AT OUR DISTRIBUTION CENTRE
Since 2005, we have partnered with Cascades to recycle our non-reusable commercial packaging waste and implemented reverse logistics for our clothing hangers in cooperation with our suppliers.
CARDBOARD
Cardboard boxes containing merchandise are reused as often as possible for storage or intra-company shipping. Since 2005, boxes that have reached the end of their useful life at the distribution centre are compacted and sent to Cascades for recycling.
PLASTIC
In 2012, we started the second phase of our recycling collaboration with Cascades of plastic waste. Clear plastic we receive at our distribution centre, such as polybags, stretch film, etc., is compacted and sent to Cascades for recycling, keeping it out of landfills.
HANGERS
Since 2014, we have practised reverse logistics for our clothing hangers to maximize their useful life. Hangers in usable condition are returned to our manufacturers for reuse when packing new merchandise. We have recirculated more than 7,800,000 hangers since the beginning of this initiative.
IN OUR
STORES
IN OUR STORES
We’re committed to eliminating single-use packaging across our brick-and-mortar operations.
SHOPPING BAGS
Since 2023, we've encouraged our customers to bring their reusable bags when they visit our stores.
If they need a bag, we offer a reusable, washable canvas tote made of polyester sourced from recycled PET bottles for sale.
The proceeds from the sale of these bags are donated to organizations that work in nature conservation.