Be your own breast friend

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$250 000 
GOAL REACHED!

ALL FUNDS WERE DONATED TO THE BREAST CANCER RESEARCH
THROUGH THE ROSES OF HOPE FOUNDATION.

THE CAMPAIGN WILL BE BACK 
IN MAY 2023

ALL FUNDS WERE DONATED TO THE BREAST CANCER RESEARCH THROUGH THE ROSES OF HOPE FOUNDATION.

THE CAMPAIGN WILL BE BACK IN MAY 2023

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For this campaign, the Roses of Hope Foundation chose to partner with the Quebec Breast Cancer Foundation and the Look Good, Feel Better organization. The funds raised during the month of October were donated to finance scientific research on breast cancer and projects seeking to improve the quality of life of breast cancer patients.

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IT’S NOT TOO LATE
TO GET YOUR T-SHIRT!

Discover our new campaign t-shirt featuring artwork by
Nathalie Prud'homme, a Canadian artist who fought
breast cancer for 17 years.

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IT’S NOT TOO LATE
TO GET YOUR T-SHIRT!

Discover our new campaign t-shirt featuring artwork by Nathalie Prud'homme,
a Canadian artist who fought breast cancer for 17 years.

WE DONATE $10
FOR EVERY CAMPAIGN
T-SHIRT SOLD.

WE DONATE $10
FOR EVERY CAMPAIGN
T-SHIRT SOLD.

WE DONATE $10
FOR EVERY CAMPAIGN
T-SHIRT SOLD.

ABOUT 
NATHALIE PRUD'HOMME

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ABOUT NATHALIE PRUD'HOMME

The artist and painter Nathalie Prud'homme (Soul) has touched thousands of people with her art, her multiple projects, her activism, her courageous and generous journey, and her fight against breast cancer that lasted over 17 years. Nathalie was an example of strength and determination who committed herself to helping those affected with cancer, so much so that she was awarded a Medal of the National Assembly of Quebec in 2018 for being an exemplary citizen.

In 2021, we had the privilege of collaborating with Nathalie, a faithful la Vie en Rose customer, to create the artwork for our new Be your own breast friend campaign t-shirt. Nathalie was a fighter in every way. Not only was she battling against the disease herself, but she also kept trying to improve the conditions of people living with cancer. We are very proud to be able to share the result of our collaboration with this vibrant and deeply caring person. The t-shirt featuring her artwork is a celebration of her life as a woman and artist.

Proceeds from the sale of the t-shirt will be donated to the cause.

Nathalie was an example of strength and determination who committed herself to helping those affected with cancer, so much so that she was awarded a Medal of the National Assembly of Quebec in 2018 for being an exemplary citizen.

In 2021, we had the privilege of collaborating with Nathalie, a faithful la Vie en Rose customer, to create the artwork for our new Be your own breast friend campaign t-shirt. Nathalie was a fighter in every way. Not only was she battling against the disease herself, but she also kept trying to improve the conditions of people living with cancer. We are very proud to be able to share the result of our collaboration with this vibrant and deeply caring person. The t-shirt featuring her artwork is a celebration of her life as a woman and artist.

Proceeds from the sale of the t-shirt will be donated to the cause.

THE USED BRAS COLLECTION CONTINUES IN OUR STORES

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HOW DOES IT WORK?

1

Keep the used bras you don't wear anymore

2

Drop off the bras at a la Vie en Rose boutique near you*

3

We recycle all bras collected; they are given to an organization that repurposes them**

Find a store

*Collection takes place at all la Vie en Rose outlets and boutiques across Canada. Limit of 40 bras per visit.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

THE USED BRAS COLLECTION
CONTINUES IN OUR STORES

22S2-GLS-BOITE_GIF_EN-MOB.gif

HOW DOES IT WORK?

1

Keep the used bras you don't wear anymore

2

Drop off the bras at a la Vie en Rose
boutique near you*

3

We recycle all bras collected;
they are given to an organization that repurposes them**

Find a store

*Collection takes place at all la Vie en Rose outlets and boutiques across Canada. Limit of 40 bras per visit.

**The bras that can't be reused are taken apart and the recyclable materials are retrieved.

FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN

The Be your own breast friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.

Women are at the core of everything we do, therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s President) created the Roses of Hope Foundation which financially supports and contributes to various causes helping women. The Be your own breast friend campaign is supported by the Foundation.

The fundraising campaign takes place throughout the months of May and October. In May, 1$ is given to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling. In October, 1 $ is given to the cause for every bra sold until the campaign goal is reached.

Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in-store. However, we only donate $1 per used bra collected during the month of May.

Yes, all used bras can be dropped in the collection boxes.

We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart and the recyclable materials are retrieved.

The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.