Be Your Own Breast Friend
WE'VE REACHED OUR
$250,000 GOAL
WE'VE REACHED OUR
$250,000 GOAL
THANK YOU SO MUCH
FOR YOUR HELP!
Together, we will keep pushing breast cancer research forward.
Join us in May 2024 for another edition of the campaign!
LA VIE EN ROSE AND THE ROSES OF HOPE FOUNDATION ARE PROUD TO DIVIDE THESE FUNDS
AMONG ORGANIZATIONS INVOLVED IN THE FIGHT AGAINST BREAST CANCER:
The Quebec Breast Cancer Foundation engages in research projects and raises awareness in different communities to increase the survival rates of people affected by this disease.
The Princess Margaret Cancer Foundation works towards enhancing the quality of medical care provided to patients and supports various research initiatives focused on breast cancer.
Many people who undergo cancer treatment experience a loss of identity and self-esteem. The Look Good Feel Better program offers them the tools and support needed to help regain that confidence.
The BC Cancer Foundation raises funds that enable scientific and clinical experts to advance research and improve medical care against cancer, including breast cancer.
LA VIE EN ROSE AND THE ROSES OF HOPE FOUNDATION ARE PROUD TO DIVIDE THESE FUNDS AMONG ORGANIZATIONS INVOLVED IN THE FIGHT AGAINST BREAST CANCER:
The Quebec Breast Cancer Foundation engages in research projects and raises awareness in different communities to increase the survival rates of people affected by this disease.
The Princess Margaret Cancer Foundation works towards enhancing the quality of medical care provided to patients and supports various research initiatives focused on breast cancer.
Many people who undergo cancer treatment experience a loss of identity and self-esteem. The Look Good Feel Better program offers them the tools and support needed to help regain that confidence.
The BC Cancer Foundation raises funds that enable scientific and clinical experts to advance research and improve medical care against cancer, including breast cancer.
WEAR
YOUR SUPPORT
Don't have your Be Your Own Breast Friend t-shirt and beanie yet? It's not too late to buy them!
WEAR
YOUR SUPPORT
Don't have your Be Your Own Breast Friend t-shirt and beanie yet?
It's not too late to buy them!
WE DONATE $10
FOR EVERY CAMPAIGN
ITEM SOLD
WE DONATE $10
FOR EVERY CAMPAIGN ITEM SOLD
USED BRAS
COLLECTION INITIATIVE
It's still possible to drop off the bras you no longer want
in the collection boxes at our stores, no matter what time of year.
USED BRAS COLLECTION INITIATIVE
It's still possible to drop off the bras you no longer want in the collection boxes at our stores, no matter what time of year.
HOW DOES IT WORK?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We recycle all bras collected; they are given to an organization that repurposes them**
*Limit of 40 bras per visit.
**The bras that can't be reused are taken apart
and the recyclable materials are retrieved.
FREQUENTLY ASKED QUESTIONS ABOUT THE BE YOUR OWN BREAST FRIEND CAMPAIGN
FREQUENTLY ASKED QUESTIONS ABOUT THE
BE YOUR OWN BREAST FRIEND CAMPAIGN
The Be Your Own Breast Friend campaign is an initiative to raise funds for breast cancer research. It is held each year during the months of May and October.
Women are at the core of everything we do. Therefore, breast cancer is an important cause to us. In 2002, François Roberge (la Vie en Rose’s president) created the Roses of Hope Foundation, which financially supports and contributes to various causes helping women. The Be Your Own Breast Friend campaign is supported by the foundation.
The fundraising campaign takes place throughout the months of May and October. In May, $1 is given to the cause for every used bra collected. The bra collection continues during the rest of the year to encourage recycling. In October, $1 is given to the cause for every bra sold until the campaign goal is reached.
Yes, the bra collection continues year-round in our stores across Canada. You can bring up to 40 bras in store. However, we only donate $1 per used bra collected during the month of May.
Yes, all used bras can be dropped in the collection boxes.
We send all collected bras to a partner who gives them a second life. If the bras cannot be reused, they are taken apart, and the recyclable materials are retrieved.
The funds raised during the campaign are dedicated to research projects often supported by the Quebec Breast Cancer Foundation. From time to time, we also donate to other Canadian organizations.