Model wearing a black scalloped push-up bra in front of a pink floral backdropModel wearing a black scalloped push-up bra in front of a pink floral backdrop

ALL NEW

Push-up
Scalloped Bra

Daring yet Delicate

AVAILABLE IN SIZES 34A TO 38C

Two models in soft dog-print pajamas sitting side by sideTwo models in soft dog-print pajamas sitting side by side

SEASON
OF SOFTNESS

Cocooning mode: on

Model wearing a teal floral lace kimono, camisole, and pants lingerie set Model wearing a teal floral lace kimono, camisole, and pants lingerie set

LINGERIE

SHOP LINGERIE

Model wearing a brown lounge set with white stripes, long cardigan, and drawstring pants. Model wearing a brown lounge set with white stripes, long cardigan, and drawstring pants.

LOUNGEWEAR

SHOP LOUNGEWEAR

Model wearing matching blue bra and panties Model wearing matching blue bra and panties

NO COMPROMISE NEEDED

BUY 1 BRA, GET 1
FREE

SELECTED STYLES

MAKE IT A SET

BE FREE
Microfiber Invisible Cheeky Panty

$11.95
19 colours

BE FREE
Microfiber Invisible Thong Panty

$11.95
20 colours

BE FREE
Microfiber Invisible Hiphugger Panty

$11.95
15 colours

BE FREE
Microfiber Invisible Cheeky Panty

$11.95
19 colours

BE FREE
Microfiber Invisible Hiphugger Panty

$11.95
15 colours

BE FREE
Microfiber Invisible Thong Panty

$11.95
20 colours

BE FREE
Microfiber Invisible Cheeky Panty

$11.95
19 colours

BE FREE
Microfiber Invisible Thong Panty

$11.95
20 colours

BE FREE
Microfiber Invisible Hiphugger Panty

$11.95
15 colours

BE FREE
Microfiber Invisible Thong Panty

$11.95
20 colours

BE FREE
Microfiber Invisible Thong Panty

$11.95
20 colours

BE FREE
Microfiber Invisible Cheeky Panty

$11.95
19 colours
Model wearing a red one-piece swimsuit with knots, leaning against a rocky wall on a sunny beach.Model wearing a red one-piece swimsuit with knots, leaning against a rocky wall on a sunny beach.

YOUR SWIMWEAR,
YOUR WAY

Time to dive in

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a pale pink unlined cushioned wire bra.

BRAS

Model wearing a pale pink short-sleeve pajamas top.

PAJAMAS

Model wearing a black bikini

SWIMWEAR

Panty Party

Panty Party

Basket of folded panties with various patterns including lace, floral, leopard, and cups.

SELECTED PANTIES
BUY 3, GET 2 FREE

SHOP NOW

Dark blue floral patterned panty

LUXURIOUS COMFORT
50% OFF YOUR 2ND PANTY

SHOP NOW

Rear view of a model wearing black menstrual panties and a black bra.

PERIOD PANTIES
1 FREE WHEN YOU BUY 2

SHOP NOW

Montreal Fashion Week. Montreal Fashion Week. Montreal Fashion Week.

BRINGING LOCAL TALENT TO CENTRE STAGE

BRINGING LOCAL TALENT TO CENTRE STAGE

This week, the spotlight is on local fashion—and we’re front row!

From September 23 to 30, let’s celebrate the talent and creativity of Montreal’s fashion scene at MFW, proudly presented by la Vie en Rose.

WE ARE 
LA VIE EN ROSE

Our selection of lingerie, swimwear, and nightwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

lingerie

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favourite looks ♥
#MaVieenRose