Model wearing a pink unlined demi bra.Model wearing a pink unlined demi bra.

THE

NEW

UNLINED DEMI BRA

THE Bra of the Summer

DISCOVER NOW

Bare Confidence

Available in 34B to 38D

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Be Your Own Best Friend Be Your Own Best Friend

$3M FOR
RESEARCH​

A POWERFUL GESTURE OVER 3 YEARS

LEARN MORE
Roses of Hope Foundation logo | Cancer Research Society logoRoses of Hope Foundation logo | Cancer Research Society logo

OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

VIEW ALL

Summer pajamas in a variety of colours and patterns

SUMMER 
PAJAMAS

$19.95

Blue socks with a strawberry pattern

MATCHING 
SOCKS

3 for $10

Two Muse mastectomy bras hanging on hangers. One is yellow, the other is blue.

MASTECTOMY 
BRAS

2 for 1

Pink tote bag

TOTE 
BAG

$24.95 with any purchase

Black nursing bra

NURSING 
BRAS

50% off your 2nd item

Beige faux leather tote bag

TRAVEL ACCESSORIES

2 for 1

Model in a yellow-and-white striped bikiniModel in a yellow-and-white striped bikini
star

Slice of 
Paradise

Just landed: new swimwear

SHOP SWIMWEAR
Model wearing a white-and-blue gingham one-piece swimsuit Model wearing a white-and-blue gingham one-piece swimsuit

One and Done

Instant style

SHOP ONE-PIECES
Model wearing a white-and-blue gingham one-piece swimsuit

One and Done

One and Done

Instant style

SHOP ONE-PIECES
Model wearing a pale pink spacer foam bra

YOUR SUMMER LINEUP

Go-to support for every day

SHOP SUMMER BRAS
Video thumbnail

YOUR SUMMER LINEUP​

Go-to support for every day

SHOP SUMMER BRAS
Model seen from behind wearing white lace panties with cherries

COMFORT PANTIES

2 free when you buy 3

Pink lace panties

MATCHING PANTIES

50% off your 2nd item

Beige period panties, rear view

PERIOD PANTIES

Buy 1, get 1 free

Model wearing a long brown jumpsuit and a matching cardiganModel wearing a long brown jumpsuit and a matching cardigan

BREEZY 
BASICS

Softness at its finest

SHOP LOUNGEWEARSHOP NOW
Model wearing a pink nightgown with a lobster pattern, seen from the back Model wearing a pink nightgown with a lobster pattern, seen from the back Model wearing a pink nightgown with a lobster pattern, seen from the back

EVERYONE’S FAVOURITE

EVERYONE’S FAVOURITE

Peachy Dream: unmatched softness

SHOP NOW

PEACHY DREAM
Summer Floral Print Super Soft Cami with Shelf Bra

$24.95
2 colours

PEACHY DREAM
Peach & Stripe Print Super Soft Pajama Shorts

$24.95
2 colours

PEACHY DREAM
Super Soft Lace Trim Cheeky Panty

$11.95
11 colours

PEACHY DREAM
Floral Print Super Soft Short Sleeve Button-down Shirt

$26.95
2 colours

PEACHY DREAM
Logo Lace Trim Super Soft Nightie

$34.95

PEACHY DREAM
Lobster Floral Print Super Soft Pajama Pants

$29.95
2 colours

PEACHY DREAM
Ditsy Floral Print Super Soft Cami

$24.95

PEACHY DREAM
Dolce Vita Print Super Soft Short Sleeve Button-down Shirt

$26.95
2 colours

PEACHY DREAM
Super Soft Pajama Pants

$29.95
2 colours

PEACHY DREAM
Super Soft Lace Trim Boyshort Panty

$11.95
7 colours

PEACHY DREAM
Watercolour Floral Print Super Soft Cami with Shelf Bra

$24.95
2 colours
Video thumbnail

Celebrating
Mom

All things soft for her

SHOP GIFTS FOR MOM

Celebrating Mom

All things soft for her

SHOP GIFTS FOR MOM

Celebrating Mom

All things soft for her

SHOP GIFTS FOR MOM
gift-card-dskt gift-card-tab gift-card-mob

THE PERFECT
LITTLE GIFT

Sometimes, the most thoughtful gift is giving her
the freedom to choose what makes her happiest.

OFFER A GIFT CARD
Three models in white satin lingerieModel in white satin lingerie

ETERNAL ELEGANCE​​

For every part of your love story

SHOP THE COLLECTION SHOP THE COLLECTION
A white satin kimono and a white lace bodysuit laid out on a sofa A white satin kimono and a white lace bodysuit laid out on a sofa A white satin kimono and a white lace bodysuit laid out on a sofa

THE BRIDAL EDIT

You’ve pictured this day a thousand times.
Make it even more magical.

GET INSPIRED GET INSPIRED

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a black balconette bra

BRAS

Model wearing white-and-gray striped pajamas: a tank top and shorts

PAJAMAS

Model in a black bikini

SWIMWEAR

Introductory banner for La Vie en Rose and its categories. Introductory banner for La Vie en Rose and its categories. Introductory banner for La Vie en Rose and its categories.

WE ARE 
LA VIE EN ROSE

Our selection of lingerie, nightwear, and swimwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

LINGERIE

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favourite looks ♥
#MaVieenRose