Model wearing a pink unlined demi bra.

Model wearing a pink unlined demi bra.

THE

NEW

UNLINED DEMI BRA

THE Bra of the Summer

Bare Confidence

Available in 34B to 38D

A black lace bra laid on a black-and-white photo of a model

A pink lace bra laid on a black-and-white photo of a model

SHOP THE PETAL PINK

A green lace bra laid on a black-and-white photo of a model

SHOP THE SAGE GREEN

A black lace bra laid on a black-and-white photo of a model

A pink lace bra laid on a black-and-white photo of a model

SHOP THE PETAL PINK

A green lace bra laid on a black-and-white photo of a model

SHOP THE SAGE GREEN

Model wearing a black bra

Model wearing a black bra

Be Your Own Best Friend

Be Your Own Best Friend

$3M FOR
RESEARCH

A POWERFUL GESTURE OVER 3 YEARS

OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

VIEW ALL

Summer pajamas in a variety of colours and patterns

SUMMER
PAJAMAS

$19.95

Blue socks with a strawberry pattern

MATCHING
SOCKS

3 for $10

Two Muse mastectomy bras hanging on hangers. One is yellow, the other is blue.

MASTECTOMY
BRAS

2 for 1

Pink tote bag

TOTE
BAG

$24.95 with any purchase

Black nursing bra

NURSING
BRAS

50% off your 2nd item

Beige faux leather tote bag

TRAVEL ACCESSORIES

2 for 1

Model in a yellow-and-white striped bikini

Model in a yellow-and-white striped bikini

Slice of
Paradise

Just landed: new swimwear

Model wearing a white-and-blue gingham one-piece swimsuit

Model wearing a white-and-blue gingham one-piece swimsuit

One and Done

Instant style

SHOP ONE-PIECES

Model wearing a white-and-blue gingham one-piece swimsuit

One and Done

One and Done

Instant style

SHOP ONE-PIECES

Model wearing a pale pink spacer foam bra

YOUR SUMMER LINEUP

Go-to support for every day

SHOP SUMMER BRAS

Video thumbnail

YOUR SUMMER LINEUP

Go-to support for every day

SHOP SUMMER BRAS

Model seen from behind wearing white lace panties with cherries

COMFORT PANTIES

2 free when you buy 3

Pink lace panties

MATCHING PANTIES

50% off your 2nd item

Beige period panties, rear view

PERIOD PANTIES

Buy 1, get 1 free

Video thumbnail

Celebrating
Mom

All things soft for her

SHOP GIFTS FOR MOM

Celebrating Mom

All things soft for her

SHOP GIFTS FOR MOM

Celebrating Mom

All things soft for her

SHOP GIFTS FOR MOM

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gift-card-tab

gift-card-mob

THE PERFECT
LITTLE GIFT

Sometimes, the most thoughtful gift is giving her
the freedom to choose what makes her happiest.

OFFER A GIFT CARD

Three models in white satin lingerie

Model in white satin lingerie

ETERNAL ELEGANCE

For every part of your love story

SHOP THE COLLECTION SHOP THE COLLECTION

A white satin kimono and a white lace bodysuit laid out on a sofa

A white satin kimono and a white lace bodysuit laid out on a sofa

A white satin kimono and a white lace bodysuit laid out on a sofa

THE BRIDAL EDIT

You’ve pictured this day a thousand times.
Make it even more magical.

GET INSPIRED GET INSPIRED

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS

Model wearing a black bra and panties

BRAS

Model wearing a black night camisole and shorts

PAJAMAS

Model wearing a black tankini

SWIMWEAR

Introductory banner for La Vie en Rose and its categories.

Introductory banner for La Vie en Rose and its categories.

Introductory banner for La Vie en Rose and its categories.

WE ARE
LA VIE EN ROSE

Our selection of lingerie, nightwear, and swimwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

LINGERIE

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favourite looks ♥
#MaVieenRose