Model wearing a white contour bra and matching lace pantiesModel wearing a white contour bra and matching lace panties

SAY YES TO 
THE CONTOUR BRA

Love is in the details

SHOP BRAS
SHOP BRAS
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THE BRIDAL EDIT

You’ve pictured this day a thousand times.
Make it even more magical.

GET INSPIRED GET INSPIRED
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Berry Sweet Nights Await

Buy 1, Get

2 FREE

On Selected Styles

SHOP THE PROMOTION
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Dreams of Escape

Let your style take flight

SHOP NEW SWIMWEAR

Dreams of Escape

Let your style take flight

SHOP NEW SWIMWEAR

Dreams of Escape

Let your style take flight

SHOP NEW SWIMWEAR

Always a Classic

Top of the tops​

SHOP TRIANGLE TOPS

Bra Sale Alert

25% Off 
Selected Unlined Styles

SHOP THE PROMOTIONSHOP NOW

For a Limited Time | In Stores and Online

Several photos of models wearing pink and yellow pajamas or loungewearSeveral photos of models wearing pink and yellow pajamas or loungewear

Celebrating 
Mom

All things soft for her

SHOP GIFTS FOR MOM
Model wearing a white bra with pink flowers and matching pantiesModel wearing a white bra with pink flowers and matching panties

Blissful 
Bouquet

Floral favourites

SHOP NOW SHOP NOW
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COMFORT PANTIES

2 free when you buy 3

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MATCHING PANTIES

50% off your 2nd item

Dark grey period panties seen from behind

PERIOD PANTIES

Buy 1, get 1 free

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FOR OUR PLANET

$1M to support nature 
conservation organizations

LEARN MORE

Sainte-Sophie, Quebec — Credit: Tree Canada

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a black bra and panties

BRAS

Model wearing a black night camisole and shorts

PAJAMAS

Model wearing a black tankini

SWIMWEAR

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WE ARE 
LA VIE EN ROSE

Our selection of lingerie, nightwear, and swimwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

lingerie

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favourite looks ♥
#MaVieenRose