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Soft
Splendour

Soft
Splendour

Soft
Splendour

Feeling breezy

Feeling breezy

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Summer
Blues

Clear Skies Ahead

Island Beauty

Island
Beauty

Sunlight's on you

Sun-Kissed
Staples

Supportive, flattering, and always in

Model wearing a green polka dot short-sleeve pajama top and matching pajama shorts, featured in a banner promoting the new PJ collection launch.Model wearing a green polka dot short-sleeve pajama top and matching pajama shorts, featured in a banner promoting the new PJ collection launch.

Easy Days
Ahead

Easy Days
Ahead

Easy Days
Ahead

Elegance in simplicity

Elegance in simplicity

Shop the Selection - Summer Bras Shop the Selection - Summer Bras

Summer
Approved

Summer
Approved

Summer
Approved

Practical Charm

Practical Charm

NEWEX-PANTIES

SELECTED PANTIES
BUY 3, GET 2 FREE

SHOP NOW

NEWEX-PANTIES

LUXURIOUS COMFORT
50% OFF YOUR 2ND PANTY

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NEWEX-PANTIES

PERIOD PANTIES
BUY 2, GET 1 FREE

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Into the
Lounge

Into the
Lounge

Let the calm settle in

Into the
Lounge​

Let the calm settle in

Be Your Own Breast Friend campaign
Be Your Own Breast Friend campaign

Roses of Hope and Cancer Research Foundations Logos
Be Your Own Breast Friend campaign

$2.1M FOR RESEARCH
A POWERFUL GESTURE

$1 DONATED FOR EVERY BRA COLLECTED

Roses of Hope and Cancer Research Foundations Logos
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Bridal
Collection

Bridal
Collection

Bridal
Collection​

Silky fresh

MUSE MASTECTOMY BRAS MUSE MASTECTOMY BRAS
MUSE MASTECTOMY BRASMUSE MASTECTOMY BRAS

ON MASTECTOMY BRAS

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SUPPORT LOCAL BUSINESSES

SUPPORT LOCAL BUSINESSES

For over 40 years, la Vie en Rose has been providing comfort to your everyday 
moments with designs that are proudly Canadian. Learn More

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Inspired by you

Discover our favourite looks ♥
#MaVieenRose