About la Vie en Rose

WELCOME TO LA VIE EN ROSE

WELCOME TO 
LA VIE EN ROSE

Experts in lingerie, swimwear and loungewear since 1985.

Welcome to la Vie en RoseWelcome to la Vie en Rose
Brand Mission

BRAND MISSION

BRAND MISSION

We celebrate women through products that provide comfort to their everyday moments while making shopping for lingerie, sleepwear and swimwear easier.

BRAND PROMISE

BRAND PROMISE

We offer a complete selection of carefully crafted intimates that feel good to wear, with a bit of real talk on the side.​

BRAND PROMISE

We offer a complete selection of carefully crafted intimates that feel good to wear, with a bit of real talk on the side.​

BRAND BELIEF

BRAND BELIEF

We believe that each woman is unique and that attention to detail is what makes a product high quality.​

Brand Purpose Brand Purpose Brand Purpose

BRAND
PURPOSE

BRAND PURPOSE

A place where lingerie fits both your body and spirit. Where comfort is felt in every fiber, and in the heart and mind.

Together, we can get through the hard days, brighten the slow days, and celebrate your best days.

Because buying a bra, a swimsuit or pajamas should be a treat, not a task. We will make it easier and more enjoyable for you.

So, pull up a chair and stay a while. Let's be comfortable talking about it. There's no need to hold back.

Here, we will always get it.
Here, we will always get you.

We are la Vie en Rose,
Simply closer to you.

OUR PRODUCTS

OUR PRODUCTS

La Vie en Rose is proud to be a Quebec-based company. All our products are conceived and designed by our designers from our head office, located in Montreal. Supporting and encouraging local talent has always been and remains a priority for us.

Bras

BRAS

We offer a variety of styles and comfortable fits to support our customers throughout their day.

Panties

PANTIES

We offer a selection of matching panties in the same fabrics and colorways as our bras to create the perfect set.

Lingerie

LINGERIE

We offer a selection of feminine lingerie for every occasion, crafted from sumptuous fabrics.

Pajamas

PAJAMAS

We offer a wide variety of pajamas to mix and match, available in a range of soft fabrics.

Black swimsuite

SWIMWEAR & BEACHWEAR

We offer swimwear and beachwear all year round, with product styles from trendy to contemporary.

Brand Mission Brand Mission

PRODUCT
DEVELOPMENT

PRODUCT 
DEVELOPMENT

From trend research to product fitting, every new collection we bring our customers is the result of a long creative process. All our products are made with quality materials and are 100% designed in Canada.

TREND
RESEARCH

TREND 
RESEARCH

We keep abreast of international trends, travelling around the world to find inspiration for our collections and ensure we constantly offer new products to our customers.

Conçu au QuébecConçu au Québec
Brand Mission

OUR
EXPERTISE

OUR EXPERTISE

TECHNICAL SKETCHES, PATTERNS & LACE

From the lace design to the prints of our pajamas, bras and swimsuits, everything is created at our Montreal head office.

SAMPLE CREATION & FITTING

Our hard-working team of designers and fit specialists makes sure every product meets our quality standards, starting with the fabric choice. They fine-tune them to fit perfectly and be as comfortable as possible.

Brand Mission
Perfecting our craft since 1985 Perfecting our craft since 1985 Perfecting our craft since 1985

PERFECTING OUR CRAFT SINCE 1985

PERFECTING OUR CRAFT SINCE 1985

By consistently making each product better than the last, we've unfailingly proven ourselves as experts in our field—and continue to do so every day.