Store Availability
My Stores
Availability in stores near you
BRA GUIDE
DISCOVER THE CONFIDENCE AND COMFORT THAT A PERFECT FITTING BRA CAN GIVE YOU!
Bras for your every need, available in sizes 32A to 42E (varies according to style)
3 WAYS TO FIND THE PERFECT BRA
BY TYPE OF LINING
UNLINED
Soft, unlined cups that create a natural silhouette.
Discover
LIGHTLY LINED
Thin, even lining covers the entire cup for a smooth, lightweight effect.
Discover
PUSH-UP
Thicker padding under the bust that creates cleavage and enhances curves.
Discover
BY LEVEL OF SUPPORT
LIGHT
Bras made from lightweight and often stretch fabrics that provide delicate support.
Discover
MEDIUM
Bras structured to provide a good level of support.
Discover
FIRM
Bras designed to offer a high level of support.
Discover
BY LEVEL OF COVERAGE
MODERATE
Bras that cover a good part of the bust, but reveal more or less cleavage according to the style.
Discover
FULL
Bras that cover the entire bust.
Discover
SPECIALTY BRAS
MASTECTOMY
Our la Vie en Rose MuseTM collection offers bras developed to meet the needs of women who have undergone a mastectomy or breast cancer treatments.
Discover
NURSING
Our line of nursing bras is specially designed to make breastfeeding easier.
Discover
HOW TO MEASURE TO FIND THE PERFECT BRA SIZE
- Before measuring, slip on your favourite bra, but choose one that does not have too much padding.
- Using a flexible measuring tape, measure your bust at the fullest point, ensuring that the tape is straight across your back.
- Note this number, in inches. Between two sizes? Round up the measure.
- Place the measuring tape around your ribcage, directly under your bust, ensuring that the tape is straight.
- Note this number, in inches. Between two sizes? Round up the measure.
- You now know your band size.
- It’s easy! Subtract the first measure from the second.
- This will give you a number corresponding to your bra size.
- The difference equals the letter of the cup size as indicated in the chart.
- This letter, together with the number obtained in step 2, is your bra size!
This measurement method is for guidance only, your bra size may vary depending on the styles.
Please consult our bra size chart here.
HOW TO KNOW IF YOUR BRA FITS PROPERLY
IT FEELS GREAT
BAND
The right size torso band should not be too tight on the sides. It should be straight and should not ride up the back.
STRAPS
Properly adjusted straps should not dig into the shoulders. They should stay in place and be straight.
CUPS
The right size cups are just big enough to contain and support the entire bust.
IT FEELS TIGHT
BAND
The band is tight and digs into the skin on the sides. The band size is too small. You should be able to slip two fingers under the band when it is fastened at the middle hooks.
STRAPS
The straps dig into your shoulders. Loosen the straps so they are more comfortable. If the problem persists, the size of your bra band may be too big.
CUPS
Your breasts spill out of the cups at the front and on the sides. Try a bigger cup size.
IT FEELS LOOSE
BAND
The band rides up the back. The size of the bra band is too big. It should fit straight across your back, and you should be able to slip maximum two fingers under the band when it is fastened at the middle hooks.
STRAPS
The straps slide off your shoulders. The elastic can stretch over time, so tighten the straps. If they still slip off your shoulders, your bra band size may be too big.
CUPS
Vhe cups crease or are empty at some places. Try a smaller cup size.
TIPS & TRICKS
The search for the perfect bra can require a lot of trial and error. Don’t get discouraged! The sizes vary according to the brand and the styles. You’ll be rewarded with the perfect level of comfort and support, which will make it well worth the effort.
Even if it seems the same, bust size changes over time. As such, it is recommended to take your measurements on a regular basis. Consult our size chart here.
Over time, even the best bras lose their elasticity. It is recommended to replace your favourites every 6 to 12 months, depending on how often you wear them. Learn more
Extend the life of your bras by alternating between your three favourites. When you wear one, wash the second, and air out the third.
CARE TIPS
Your bras are the most delicate items in your wardrobe. It is worth treating them with care.
Wash your bras by hand, in cold water. If this is not possible, use the gentlest cycle on your washing machine.
Before putting your bras in the machine, fasten the hooks and then place them in a mesh wash bag.
To extend the life of your bras, use lingerie detergent or a gentle laundry detergent without bleach.
Never place your bras in the dryer. Allow them to air dry, as this preserves the elasticity of the materials and maintains the shape of the cups.
When putting away your bras, fasten the hooks at the back and fit them, straight, one behind the other, without folding them or flipping the cups inside out.