The Story Behind the Brand


We’ve come a long way since
the beginning and we’re just getting started!
THE EARLY YEARS
2000 - 2010
2004

The international expansion begins in the Middle East with Saudi Arabia.
2007

la Vie en Rose launches the Body Mind Soul collection, collection, stylish and comfortable loungewear.
2009

The Magnetic Attraction bra is launched with its unique front closure.
2010

The la Vie en Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.
2004

The international expansion begins in the Middle East with Saudi Arabia.
2007

la Vie en Rose launches the Body Mind Soul collection, collection, stylish and comfortable loungewear.
2009

The Magnetic Attraction bra is launched with its unique front closure.
2010

The la Vie en Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.
2011 - 2019
2013

Launch of our first la Vie en Rose Memory Foam bras, destined to become our most popular.
la Vie en Rose is now present in 10 countries in the Middle East.
2015

la Vie en Rose takes part in the Festival Mode & Design for the first time.
2015

The brand celebrates its 30th anniversary!
2015

la Vie en Rose partners with Osez le donner, a campaign raising awareness about Breast Cancer.
2015

Acquisition of Bikini Village.
2017

Creation of the Sleek Back bra, designed with wider wings for added comfort and smoother curves.
la Vie en Rose now has stores in three countries in Northern Africa.
2018

la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.
2018

Launch of la Vie en Rose Cushioned Wire bra.
2019

la Vie en Rose extends its size range to better serve you.
2013

Launch of our first la Vie en Rose Memory Foam bras, destined to become our most popular.
la Vie en Rose is now present in 10 countries in the Middle East.
2015

la Vie en Rose takes part in the Festival Mode & Designfor the first time.
2015

The brand celebrates its 30th anniversary!
2015

Acquisition of Bikini Village.
2017

Creation of the Sleek Back bra, designed with wider wings for added comfort and smoother curves.
la Vie en Rose now has stores in three countries in Northern Africa.
2018

la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.
2018

Launch of la Vie en Rose Cushioned Wire bra.
2019

la Vie en Rose extends its size range to better serve you.