Roses of Hope Foundation
SPREADING HOPE
FOR A ROSIER FUTURE
SPREADING HOPE
FOR A ROSIER FUTURE
The Roses of Hope Foundation was created in 2002 by François Roberge, president and CEO of la Vie en Rose.
Its mission is to financially support organizations that are committed to the well-being of the community and the protection of the environment.
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KEY PILLARS GUIDE THE FOUNDATION
HEALTH
Physical and mental wellness
THE WELL-BEING OF THE COMMUNITY
Improving everyone’s quality of life
ECO-RESPONSIBILITY
Preservation and conservation of the environment
HEALTH
Physical and mental wellness
THE WELL-BEING OF THE COMMUNITY
Improving everyone’s quality of life
ECO-RESPONSIBILITY
Preservation and conservation of the environment
FOUR WAYS OF TAKING ACTION
Several initiatives have been set up to allow both customers and employees
to make their own contributions.
FINANCIAL SUPPORT OF
ENVIRONMENTAL CAUSES
Proceeds from reusable bags, along with occasional donations to environmental groups, contribute to nature conservation and tree planting.
Learn More
FUNDRAISING FOR
BREAST CANCER RESEARCH
Twice a year, the ‘Be Your Own Breast Friend’ campaign supports cancer research through a used bras collection and the sale of campaign items.
LEARN MORE
IN-STORE
CASH DONATIONS
You can support the foundation's mission by donating money at the cash register of any la Vie en Rose store. All the funds collected will go to it.
FIND A STORE
ITEM DONATIONS
TO PEOPLE IN NEED
Unsold goods are donated to charitable organizations such as women’s shelters instead of being thrown away. Over 2,370 products are distributed every year.
ASK FOR A DONATION 
FINANCIAL SUPPORT OF ENVIRONMENTAL CAUSES
Proceeds from reusable bags, along with occasional donations to environmental groups, contribute to nature conservation and tree planting.
Learn More 
FUNDRAISING FOR
BREAST CANCER RESEARCH
Twice a year, the ‘Be Your Own Breast Friend’ campaign supports cancer research through a used bras collection and the sale of campaign items.
LEARN MORE 
IN-STORE CASH
DONATIONS
You can support the foundation's mission by donating money at the cash register of any la Vie en Rose store. All the funds collected will go to it.
FIND A STORE 
ITEM DONATIONS
TO PEOPLE IN NEED
Unsold goods are donated to charitable organizations such as women’s shelters instead of being thrown away. Over 2,370 products are distributed every year.
ASK FOR A DONATIONLA VIE EN ROSE SUPPORTS MORE THAN YOUR BREASTS
LISE WATIER FOUNDATION
After our 2024 International Women's Day campaign, we're pleased to share that in-store donations have enabled us to give $25,000 to the Lise Watier Foundation. Through the Let's Start Up program, these funds will help many women begin their journey toward financial independence.
DONATION OF PAJAMAS
In December 2023, we have donated pajama sets to organizations that support women in difficult situations. A total of 837 pajama sets were distributed among 11 organizations in Quebec and Ontario.
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5.1
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MILLION DONATED
MILLION DONATED
MILLION DONATED
AND COUNTING
Since its creation, the Roses of Hope Foundation has been able to give over $5.1 million to various causes, including the fight against breast cancer and the help offered to women affected by this disease.