Sustainability in Mind
$1 MILLION
$1 MILLION
IN SUPPORT OF NATURE
IN SUPPORT OF NATURE
In line with our dedication to nature conservation, we’re pleased to announce that we will once again donate $1 million to non-profit organizations that work to protect our environment.
By repeating this initiative, we reaffirm our responsibility to act in the face of climate change.
Supporting efforts to preserve our beautiful planet is a priority for us—and for our president, François Roberge.
We recognize the impact of our environmental footprint and are dedicated to doing our part in shaping a future where nature is respected, protected, and sustainably managed.
"Our planet is not invincible. So, it's really important for me, for la Vie en Rose, and for future generations to take small steps. I have taken it upon myself to set a certain example by the end of my career."
François Roberge
President & CEO of la Vie en Rose
We are aware of our environmental footprint and seek to control the impacts of our business activities. Removing single-use bags from our stores has allowed us to avoid the production of millions of shopping bags that are destined for the waste stream every year.
Stay tuned to find out which organizations will receive the million this year. We'll be announcing them soon!
Stay tuned to find out which organizations will receive the million this year. We'll be announcing them soon!
In 2024, we proudly supported 6 Canadian organizations involved in environmental conservation.
Conservancy of Canada
Nature Conservancy of Canada protects our important natural resources and endangered species through long-term management.
WWF Canada
The World Wide Fund for Nature collaborates with various partners to preserve life on Earth and reverse biodiversity loss.
Appalachian Corridor
This Quebec-based organization ensures the conservation of natural environments in the Appalachian region by increasing protected areas.
Trees Canada
Trees Canada is engaged in the planting and maintenance of trees in rural and urban areas to combat climate change and restore the Canadian ecosystem.
Aqua Action
Aqua Action works to protect freshwater resources across Canada by providing access to the necessary resources to take concrete actions.
Ducks Unlimited Canada
This organization focuses on the conservation and restoration of wetlands to protect against flooding, droughts, and climate change.
TOWARDS A
MORE RESPONSIBLE APPROACH
TOWARDS A
MORE RESPONSIBLE APPROACH
As a major fashion player in Canada, we are conscious of the current challenges and efforts of our industry, and we want to take our eco-responsible vision to the next level.
Because our planet is our precious legacy to the future generations.
Because we are committed to staying true to our values, which guide us towards a more respectful, responsible, and sustainable industry.
And, above all, because every gesture counts. Even the smallest.
DOING BETTER, ONE STEP AT A TIME.
As a major fashion player in Canada, we are conscious of the current challenges and efforts of our industry, and we want to take our eco-responsible vision to the next level.
Because our planet is our precious legacy to the future generations.
Because we are committed to staying true to our values, which guide us towards a more respectful, responsible, and sustainable industry.
And, above all, because every gesture counts. Even the smallest.
DISCOVER THE 5 PILLARS OF OUR ECO-CONSCIOUS INITIATIVE:
COLLECTIONS MADE OF ORGANIC OR RECYCLED FIBERS
COLLECTIONS MADE OF ORGANIC OR RECYCLED FIBERS
Select styles from our collections have been created using fibers that contribute to reducing our environmental footprint.
ORGANIC COTTON: SOFT FOR YOU, SOFT FOR THE PLANET
Organic cotton is grown to have a lower impact on the environment and on workers’ health.
RECYCLED FIBERS: GIVING PRECIOUS RESOURCES A NEW LIFE
Produced from production scraps or from post-consumer waste, the use of recycled fibers lowers our consumption of virgin resources.
Discover the collectionECO-FRIENDLY PACKAGING
ECO-FRIENDLY
PACKAGING
We prioritize resource-efficient packaging solutions to avoid unnecessary waste.
CARDBOARDS
On average, we recycle 36 tons of cardboard every year. We reuse all the cardboard boxes we receive to ship orders to the stores. Non-reusable boxes are compressed into bundles: each bundle weighs around 250 kg.
SHOPPING BAGS
We now invite our customers to bring their own reusable bag to the stores. If they forget to, we have a limited supply of eco-friendly canvas bags, entirely made of recycled materials, available as a backup option. They are sold at a unit price, and all proceeds are donated to organizations supporting nature conservation and reforestation (Nature Conservancy Canada and Tree Canada).
PLASTIC
All the clear plastic we receive (including polybags, stretch film, etc.) is compressed so we can recycle around 6 tons annually.
FIND THESE SYMBOLS ON OUR PACKAGING
ECO-CITIZEN BEHAVIOR
ECO-CITIZEN
BEHAVIOR
We sensitize our staff and business partners to make small ecological actions every day.
MINIMIZING PAPER PRINTS
Our employees take online training modules to avoid printed manuals. We also reduce the production of posters in stores by using digital screens whenever possible.
REDUCE USAGE OF SINGLE-USE ITEMS
At our head office, we don’t distribute cardboard cups and plastic stir sticks for coffee or any other beverage anymore. We encourage our staff to use the reusable mug we give them as a welcome gift.
RECYCLE PROPERLY
Our current recycling policy incite the staff to follow the proper recycling rules.
TAKE PUBLIC TRANSPORT
We encourage our head office and distribution center employees to use public transport and carpooling.
INVOLVE OUR SUPPLY CHAIN
We work hand in hand with our suppliers to significantly reduce the use of plastic bags to package the goods delivered to our distribution center. We also make sure to return the lingerie hangers that are in good condition to them, which they reuse to send lingerie or swimsuits back. Since 2014, more than 7,800,000 hangers have been going back and forth!
SOCIAL AND ENVIRONMENTAL COMMITMENT
SOCIAL AND ENVIRONMENTAL COMMITMENT
We are committed and involved! Our contributions serve many causes and help protect the environment.
CUTTING DOWN TEXTILE WASTE
Damaged or defective clothing is rarely destroyed or thrown away. We work with a third party who assists us in diverting our damaged textiles from landfill. Scrap fabric is given to a textile recycler for conversion into fibers that can be repurposed.
USED UNDERGARMENTS COLLECTION
Our annual bra collection raises funds for the Breast Cancer Foundation. The collected bras are given to an organization that helps protect the environment by minimizing the landfilling of clothing thanks to its sorting centers, and by giving a second life to these pieces.
ENGAGING WITH THE INDUSTRY
ENGAGING
WITH THE INDUSTRY
The connections we have built allow us to drive a greater positive impact.
WE ARE A PROUD MEMBER OF CASCALE
Cascale is a global multi-stakeholder non-profit alliance for the consumer goods industry. It’s made up of more than 250 leading apparel, footwear, and textile brands, retailers, suppliers, service providers, trade associations, non-profits, NGOs, and academic institutions working to reduce environmental impact and promote social justice. Leveraging the Higg Index suite of tools for the standardized measurement of value chain sustainability, Cascale is working to transform business for exponential impact.
WE ARE COMMITTED TO FOLLOW GOOD PRACTICES
As part of our engagement with Cascale, we use the Higg Index to evaluate impacts across our value chain in collaboration with our partners.
These tools make it possible to measure the environmental and social impacts of how, where, and under what conditions products are made, as well as the companies making them. Organizations across the globe access the tools through the Higg software platform.
In addition to our utilization of the Higg Index tools, we maintain a Partner Code of Conduct to fortify our due diligence endeavors, supporting adherence to human rights standards for the workers involved in manufacturing our merchandise.
DOING BETTER, ONE STEP AT A TIME
DOING BETTER,
ONE STEP AT A TIME
Big goals lead to great things. We make a point of staying abreast of new alternatives to contribute to make the world a better place.