Sustainability in mind
We are eco-conscious
As a major fashion player in Canada, we are conscious of the current challenges and efforts of our industry and we want to take our eco-responsible vision to the next level.
Because our planet is our precious legacy to the future generations.
Discover the 4 pillars of our
eco-conscious initiative below:
ORGANIC OR
RECYCLED
FIBERS
ECO-FRIENDLY
PACKAGING
ECO-CITIZEN
BEHAVIOR
SOCIAL AND
ENVIRONMENTAL
COMMITMENT
Collections made of
organic or recycled fibers
ORGANIC COTTON: SOFT FOR YOU, SOFT FOR THE PLANET
Organic cotton is grown to have a lower impact on the environment and on workers’ health.
RECYCLED FIBERS: GIVE POLYESTER A NEW LIFE
Post-consumer pieces are melted and spun again into fibres, avoiding ending up in oceans or landfills.
Eco-friendly packaging
CARDBOARDS
On average, we recycle 36 tons of cardboard every year. We reuse all the cardboard boxes we receive to ship orders to the stores. Non-reusable boxes are compressed into bundles: each bundle weighs around 250 kg.
SHOPPING BAGS
Our recyclable paper shopping bags are made of more than 80% recycled materials. They are sold at a unit price and all proceeds are donated to organizations supporting nature conservation and reforestation (Nature Conservancy Canada and Tree Canada).
PLASTIC
All the clear plastic we receive (including polybags, stretch film, etc.) is compressed so we can recycle around 6 tons annually.
FIND THESE SYMBOLS ON OUR PACKAGING
Eco-citizen behavior
We sensitize our staff and business partners to make small ecological actions everyday.
MINIMIZING PAPER PRINTS
Our employees take online training modules to avoid printed manuals. We also reduce the production of posters in stores by using digital screens whenever possible.
REDUCE USAGE OF SINGLE USE ITEMS
At our head office, we distribute cardboard cups and plastic stir sticks for coffee or any other beverage. We encourage our staff to use the reusable mug we give them as a welcome gift.
RECYCLE PROPERLY
Our current recycling policy incite the staff to follow the proper recycling rules.
TAKE PUBLIC TRANSPORT
We encourage our head office and distribution center employees to use public transport and carpooling.
INVOLVE OUR SUPPLY CHAIN
We work hand-in-hand with our suppliers to significantly reduce the use of plastic bags to package the goods delivered to our distribution center.
We also make sure to return the lingerie hangers that are in good condition to them, which they reuse to send lingerie or swimsuits back. Since 2014, more than 7,800,000 hangers have been going back and forth!
Social and environmental commitment
We are committed and involved! Our contributions help many causes and also protect the environment.
DONATIONS
Damaged or defective clothing is rarely destroyed or thrown away. la Vie en Rose always proceeds with generous donations.
COLLECTING CLOTHES
Our annual bra collection raises funds for the Breast Cancer Foundation. The collected bras are given to a charity organization that protects the environment by helping to minimize the burial of clothing thanks to its sorting centers, but also by giving a second life to these pieces.
Doing better, one step at a time
Big goals lead to great things. We make a point of staying abreast of new alternatives to contribute to make the world a better place.