Sustainability in mind

We are eco-conscious

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As a major fashion player in Canada, we are conscious of the current challenges and efforts of our industry and we want to take our eco-responsible vision to the next level.
Because our planet is our precious legacy to the future generations.
Because we are committed to staying true to our values, which guide us towards a more respectful, responsible and sustainable industry.
And above all because every gesture counts, even the smallest.

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Discover the 4 pillars of our
eco-conscious initiative below:

1

ORGANIC OR 
RECYCLED
FIBERS

2

ECO-FRIENDLY
PACKAGING

3

ECO-CITIZEN
BEHAVIOR

4

SOCIAL AND
ENVIRONMENTAL
COMMITMENT

 

Collections made of
organic or recycled fibers

FEUILLE_ICON_WEB.png ORGANIC COTTON: SOFT FOR YOU, SOFT FOR THE PLANET
Organic cotton is grown to have a lower impact on the environment and on workers’ health.

FEUILLE_ICON_WEB.png RECYCLED FIBERS: GIVE POLYESTER A NEW LIFE
Post-consumer pieces are melted and spun again into fibres, avoiding ending up in oceans or landfills.

Discover the collection

Eco-friendly packaging

FEUILLE_ICON_WEB.png CARDBOARDS
On average, we recycle 36 tons of cardboard every year. We reuse all the cardboard boxes we receive to ship orders to the stores. Non-reusable boxes are compressed into bundles: each bundle weighs around 250 kg.

FEUILLE_ICON_WEB.png PLASTIC AND LARGE RECYCLABLE SHOPPING BAGS
Also made in Canada, our larger sized recycled plastic shopping bags are reusable and recyclable. The rest of clear plastic (including polybags, stretch film, etc.) is compressed too so we can recycle around 6 more tons annually.

FIND THESE SYMBOLS ON OUR PACKAGING

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Eco-citizen behavior

We sensitize our staff and business partners to make small ecological actions everyday.

FEUILLE_ICON_WEB.png MINIMIZING PAPER PRINTS
Our employees take online training modules to avoid printed manuals. We also reduce the production of posters in stores by using digital screens whenever possible.

FEUILLE_ICON_WEB.png REDUCE USAGE OF SINGLE USE ITEMS
At our head office, we distribute cardboard cups and plastic stir sticks for coffee or any other beverage. We encourage our staff to use the reusable mug we give them as a welcome gift.

FEUILLE_ICON_WEB.png RECYCLE PROPERLY
Our current recycling policy incite the staff to follow the proper recycling rules.

FEUILLE_ICON_WEB.png TAKE PUBLIC TRANSPORT
We encourage our head office and distribution center employees to use public transport and carpooling.

FEUILLE_ICON_WEB.png INVOLVE OUR SUPPLY CHAIN
We work hand-in-hand with our suppliers to significantly reduce the use of plastic bags to package the goods delivered to our distribution center.
We also make sure to return the lingerie hangers that are in good condition to them, which they reuse to send lingerie or swimsuits back. Since 2014, more than 7,800,000 hangers have been going back and forth!

Social and environmental commitment

We are committed and involved! Our contributions help many causes and also protect the environment.

FEUILLE_ICON_WEB.png DONATIONS
Damaged or defective clothing is rarely destroyed or thrown away. la Vie en Rose always proceeds with generous donations.

FEUILLE_ICON_WEB.png COLLECTING CLOTHES
Our annual bra collection raises funds for the Breast Cancer Foundation. The collected bras are given to a charity organization that protects the environment by helping to minimize the burial of clothing thanks to its sorting centers, but also by giving a second life to these pieces.

Doing better, one step at a time

Big goals lead to great things. We make a point of staying abreast of new alternatives to contribute to make the world a better place.

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