Model wearing a pale pink sleek back bra

WIRELESS

BRAS

All the support. 
No compromise.

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Be Your Own Best Friend Logo

$3 MILLION

OVER 3 YEARS FOR BREAST 
CANCER RESEARCH


THROUGHOUT OCTOBER​

1 BRA SOLD 
= 
$1 DONATED

TO BREAST CANCER RESEARCH

The funds raised by the various Be Your Own Breast Friend campaign initiatives 
will be donated to the cause through the Roses of Hope Foundation.​

Roses of Hope Logo | Cancer Research Society Logo
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The funds raised by the various Be Your Own Breast Friend campaign initiatives will be donated to the cause through the Roses of Hope Foundation.​

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TOUCH OF GLAMOUR​

Fall for the new collection​

SHOP NEW ARRIVALS

TOUCH OF GLAMOUR​

Fall for the new collection​

SHOP NEW ARRIVALS

TOUCH OF GLAMOUR​

Fall for the new collection​

SHOP NEW ARRIVALS

PANTIES FOR DAYS

Softness guaranteed, every day

Model in pink pajamas with a sheep print

Sleep in Style

Buy 1, Get

2 Free

Selected styles

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Set of accessories and pajamas from the Holiday Collection

We couldn't wait. Why should you?

The Holiday Collection

Now available exclusively online

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OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

La Vie en Rose: 
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

Model showcasing a beige full-coverage bra against a brown background.
Proudly CanadianProudly Canadian

Close to You Since 1985

Close to You Since 1985

A Canadian story shaped by women

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