Model wearing a pink sleek back bra

THE BEST-SELLING

SLEEK BACK
BRAS

Flawless from every angle

AVAILABLE IN 3 STYLES

Smooth finish, maximum comfort

Pale pink sleek back wireless bra

Black lightly lined sleek back bra

Beige push-up sleek back bra

Model wearing a burgundy floral swimsuit by the pool

MAKE SUMMER LAST LONGER

New swimwear to soak up the sun

Dark pink leakproof boyshorts period panties, viewed from the back

LEAKPROOF
TRUSTED

Our leakproof favourites
welcome a new fit

PANTIES FOR DAYS

Softness guaranteed, every day

Invisible pale pink panties

COMFORT
PANTIES

Buy 3, get 2 free

Burgundy lace panties

MATCHING
PANTIES

50% off your 2nd panty

Black leakproof period panties

LEAKPROOF
PERIOD PANTIES

Buy 2, get 1 free

OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

VIEW ALL VIEW ALL

A wide variety of bras in different colours

SELECTED
BRAS

Buy 1, get 1 free

A pile of pastel-coloured T-shirts

COTTON
T-SHIRTS

2 for $10

Beach bags—one in white and beige stripes, the other in white and pink

BEACH
BAG

$14.95 with a purchase of $50

Pink tote bag

TOTE
BAG

$24.95 with any purchase

Two Muse mastectomy bras hanging on hangers. One is yellow, the other is blue.

MASTECTOMY
BRAS

50% off your 2nd item

Black faux leather tote bag

TRAVEL
ACCESSORIES

2 for 1

Black nursing bra

NURSING
BRAS

50% off your 2nd item

La Vie en Rose:
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

Model wearing a burgundy sleek back bra

BRAS

Pale pink panties, viewed from the back

PANTIES

Model wearing a black kimono with purple flowers

LINGERIE

Model wearing gray sweater knit pajamas with a chicken print

PAJAMAS

Model wearing a burgundy loungewear set

LOUNGEWEAR

Model wearing a burgundy loungewear set

SWIMWEAR

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS

Model wearing a black bra and panty set

BRAS

A model wearing black pajamas, consisting of shorts and a T-shirt

PAJAMAS

Model wearing a black one-piece swimsuit

SWIMWEAR