COASTAL
CHIC

Vitamin sea

COASTAL
CHIC

COASTAL
CHIC

Vitamin sea

Collage of models in blue swimwear at the beach and pool, with images of water and a palm tree.Collage of models in blue swimwear at the beach and pool, with images of water and a palm tree.

A SPLASHING
ESCAPE

Into the blue

A SPLASHING
ESCAPE

A SPLASHING
ESCAPE

Into the blue

Sunny-day Essentials

Sunny-day Essentials

Three strapless bras shown in a banner promoting the summer bra collection.Three strapless bras shown in a banner promoting the summer bra collection.

Summer Bras

Summer Bras

Practical and breezy

Banner linking to cotton pajama collection, model in blue set with short-sleeve shirt and matching pants.Banner linking to cotton pajama collection, model in blue set with short-sleeve shirt and matching pants.

Cotton Pajamas

Cotton Pajamas

Fresh and timeless

Model wearing white bra and panty set with white mesh kimono, featured in a banner showcasing white lingerie.Model wearing white bra and panty set with white mesh kimono, featured in a banner showcasing white lingerie.

White Lingerie

White Lingerie

Silky and luxurious

Banner for ribbed modal pajamas gallery, model wearing pale pink set: bodysuit, pants, and open shirt.Banner for ribbed modal pajamas gallery, model wearing pale pink set: bodysuit, pants, and open shirt.

Modal Pajamas

Modal Pajamas

Soft and breathable

ADDITIONAL 50% OFF

ADDITIONAL 50% OFF

NEW STYLES ADDED

NEW STYLES ADDED

SHOP SALE

ONLINE EXCLUSIVE

BUNDLE UP

10 FOR $20

BUNDLE UP

10 FOR $20

Assorted colours and prints

Model wearing a black bra and panty set, featured in a banner promoting the new bras collection.Model wearing a black bra and panty set, featured in a banner promoting the new bras collection.

Easy Days
Ahead

Easy Days
Ahead

Easy Days
Ahead

Elegance in simplicity

Elegance in simplicity

NEWEX-PANTIES

SELECTED PANTIES
BUY 3, GET 2 FREE

SHOP NOW

NEWEX-PANTIES

LUXURIOUS COMFORT
50% OFF YOUR 2ND PANTY

SHOP NOW

NEWEX-PANTIES

PERIOD PANTIES
STARTING AT $9.95

SHOP NOW

Seven beige travel accessories, including bags, pouches, and cases, placed on a table Seven beige travel accessories, including bags, pouches, and cases, placed on a table

Travel
Accessories

Travel
Accessories

Travel
Accessories

We’ve got all your sunny getaways covered

We’ve got all your sunny getaways covered

CELEBRATING 40 YEARS OF COMFORT

CELEBRATING
40 YEARS OF COMFORT

ALWAYS RIGHT HERE WITH YOU

CELEBRATING
40 YEARS OF COMFORT

ALWAYS RIGHT HERE WITH YOU

Discover the Story Behind the Brand

WE ARE 
LA VIE EN ROSE

WE ARE LA VIE EN ROSE

Our selection of lingerie, swimwear, and nightwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

lingerie

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favourite looks ♥
#MaVieenRose