Model wearing a black scalloped push-up bra in front of a pink floral backdropModel wearing a black scalloped push-up bra in front of a pink floral backdrop

ALL NEW

Push-up
Scalloped Bra

Daring yet Delicate

AVAILABLE IN SIZES 34A TO 38C

Two models in soft dog-print pajamas sitting side by sideTwo models in soft dog-print pajamas sitting side by side

SEASON
OF SOFTNESS

Cocooning mode: on

Model wearing a teal floral lace kimono, camisole, and pants lingerie set Model wearing a teal floral lace kimono, camisole, and pants lingerie set

LINGERIE

SHOP LINGERIE

Model wearing a brown lounge set with white stripes, long cardigan, and drawstring pants. Model wearing a brown lounge set with white stripes, long cardigan, and drawstring pants.

LOUNGEWEAR

SHOP LOUNGEWEAR

Model wearing matching blue bra and panties Model wearing matching blue bra and panties

NO COMPROMISE NEEDED

BUY 1 BRA, GET 1
FREE

SELECTED STYLES

MAKE IT A SET

BE FREE
Microfiber Invisible Cheeky Panty

USD $11.95
19 colors

BE FREE
Microfiber Invisible Thong Panty

USD $11.95
20 colors

BE FREE
Microfiber Invisible Hiphugger Panty

USD $11.95
15 colors

BE FREE
Microfiber Invisible Cheeky Panty

USD $11.95
19 colors

BE FREE
Microfiber Invisible Hiphugger Panty

USD $11.95
15 colors

BE FREE
Microfiber Invisible Thong Panty

USD $11.95
20 colors

BE FREE
Microfiber Invisible Cheeky Panty

USD $11.95
19 colors

BE FREE
Microfiber Invisible Thong Panty

USD $11.95
20 colors

BE FREE
Microfiber Invisible Hiphugger Panty

USD $11.95
15 colors

BE FREE
Microfiber Invisible Thong Panty

USD $11.95
20 colors

BE FREE
Microfiber Invisible Thong Panty

USD $11.95
20 colors

BE FREE
Microfiber Invisible Cheeky Panty

USD $11.95
19 colors
Model wearing a red one-piece swimsuit with knots, leaning against a rocky wall on a sunny beach.Model wearing a red one-piece swimsuit with knots, leaning against a rocky wall on a sunny beach.

YOUR SWIMWEAR,
YOUR WAY

Time to dive in

EVERYDAY FAVORITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a pale pink unlined cushioned wire bra.

BRAS

Model wearing a pale pink short-sleeve pajamas top.

PAJAMAS

Model wearing a black bikini

SWIMWEAR

No Better Time to Save

No Better Time to Save

Discover our promotions

Various panties in different styles, colors, and details laid out side by side.

PANTY PARTY

7 FOR $30

SELECTED STYLES

PANTY PARTY

7 FOR $30

SELECTED STYLES

Dark blue floral patterned panty

LUXURIOUS COMFORT
50% OFF YOUR 2ND PANTY

Set of three beige packing cubes with zippers, stacked by size, labeled La Vie en Rose.

TRAVEL ACCESSORIES
2 FOR 1

White SALE text centered on a red background

SELECTED SALE ITEMS
ADDITIONAL 50% OFF

Ribbed mauve nursing bra with lace trim and clip-down straps, worn by a model.

NURSING BRAS
50% OFF YOUR 2ND ITEM

Black quilted travel tote bag and cosmetic bag with matching zip pouch, both featuring La Vie en Rose logo straps.

PURCHASE WITH PURCHASE
FROM $9.95

Montreal Fashion Week. Montreal Fashion Week. Montreal Fashion Week.

BRINGING LOCAL TALENT TO CENTER STAGE

BRINGING LOCAL TALENT TO CENTER STAGE

This week, the spotlight is on local fashion—and we’re front row!

From September 23 to 30, let’s celebrate the talent and creativity of Montreal’s fashion scene at MFW, proudly presented by la Vie en Rose.

WE ARE 
LA VIE EN ROSE

Our selection of lingerie, swimwear, and nightwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

lingerie

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favorite looks ♥
#MaVieenRose