Close up of the top of a model in blue pajamas

Model in blue pajamas

Berry Sweet Nights Await

Buy 1, Get

2 FREE

On Selected Styles

SHOP THE PROMOTION

Model wearing a white contour bra and matching lace panties

Model wearing a white contour bra and matching lace panties

SAY YES TO
THE CONTOUR BRA

Love is in the details

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THE BRIDAL EDIT

You’ve pictured this day a thousand times.
Make it even more magical.

GET INSPIRED GET INSPIRED

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Dreams of Escape

Let your style take flight

SHOP NEW SWIMWEAR

Dreams of Escape

Let your style take flight

SHOP NEW SWIMWEAR

Dreams of Escape

Let your style take flight

SHOP NEW SWIMWEAR

Always a Classic

Top of the tops

SHOP TRIANGLE TOPS

SHOP TRIANGLE TOPS

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FIND A BOUTIQUE

close to you

FREE BRA FITTING

with bra experts in store

FREE SHIPPING

over $75 when you log in

FREE RETURNS

on every order

Several photos of models wearing pink and yellow pajamas or loungewear

Several photos of models wearing pink and yellow pajamas or loungewear

Celebrating
Mom

All things soft for her

SHOP GIFTS FOR MOM

Model wearing a white bra with pink flowers and matching panties

Model wearing a white bra with pink flowers and matching panties

Blissful
Bouquet

Floral favorites

SHOP NOW SHOP NOW

OFFERS YOU’LL LOVE

Enjoy lower prices on must‑have styles

White SALE text centered on a red background

SELECTED SALE ITEMS
ADDITIONAL 30% TO 50% OFF

Back view of model wearing burgundy panties with black lace trim.

COMFORT PANTIES
2 FREE WHEN YOU BUY 3

Light yellow lace panties

MATCHING PANTIES
50% OFF YOUR 2nd ITEM

Set of three beige packing cubes with zippers, stacked by size, labeled La Vie en Rose.

TRAVEL ACCESSORIES
2 FOR 1

Ribbed mauve nursing bra with lace trim and clip-down straps, worn by a model.

NURSING BRAS
50% OFF YOUR 2nd ITEM

Beige tote bag

TOTE BAG
$24.95 WITH A PURCHASE OF $50 +

Wooded landscape seen from the sky

Wooded landscape seen from the sky

FOR OUR PLANET

$1M to support nature
conservation organizations

Sainte-Sophie, Quebec — Credit: Tree Canada

EVERYDAY FAVORITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS

Model wearing a black bra and panties

BRAS

Model wearing a black night camisole and shorts

PAJAMAS

Model wearing a black tankini

SWIMWEAR

Introductory banner for La Vie en Rose and its categories.

Introductory banner for La Vie en Rose and its categories.

Introductory banner for La Vie en Rose and its categories.

WE ARE
LA VIE EN ROSE

Our selection of lingerie, nightwear, and swimwear is designed to offer women unparalleled comfort.

BRAS

PANTIES

LINGERIE

PAJAMAS

SWIMWEAR

Inspired by you

Discover our favorite looks ♥
#MaVieenRose