Model and bra expert posing together

Model and bra expert posing together

Model and bra expert posing together

FEEL THE
EXPERTISE

Perfecting our craft since 1985

SHOP BRAS
DISCOVER THE BRA GUIDE

Model wearing a floral leopard-print bra

LIGHTLY LINED

Everyday comfort

Model wearing a raspberry-red cushioned wire bra

UNLINED

Barely-there feel

Model wearing a brown satin push-up scalloped bra

PUSH-UP

Your perfect lift

Model wearing a floral leopard-print bra

LIGHTLY LINED

Everyday comfort

UNLINED

Barely-there feel

Model wearing a brown satin push-up scalloped bra

PUSH-UP

Your perfect lift

Model wearing a pale blue swimsuit with white flowers

Model wearing a pale blue swimsuit with white flowers

Soak Up the Sun

Summer is going strong

Crochet swimsuit drying by the sea

Crochet swimsuit drying by the sea

Crochet swimsuit drying by the sea

Your Perfect Swimsuit

Expert advice to help you select the ideal
silhouette, support, and size.

DISCOVER THE SWIMSUIT GUIDE

Mannequin in pink cotton pajamas

Mannequin in pink cotton pajamas

Dream in Cotton

Buy 1, Get

2 Free

Selected styles

CREATE YOUR PJ SET

LA VIE EN ROSE Always in a good mooood Print Cotton Short Sleeve T-shirt Light Blue/Good Mood 40100890 - View1

LA VIE EN ROSE Always in a good mooood Print Cotton Short Sleeve T-shirt Light Blue/Good Mood 40100890 - View2

Always in a good mooood Print Cotton Short Sleeve T-shirt

LA VIE EN ROSE Multistripe Cotton Pyjama Shorts Multistripe 40200875 - View1

LA VIE EN ROSE Multistripe Cotton Pyjama Shorts Multistripe 40200875 - View2

Multistripe Cotton Pyjama Shorts

LA VIE EN ROSE Tomato Print Cotton Long Sleeve Shirt White/Oh so delicious! 40100891 - View1

LA VIE EN ROSE Tomato Print Cotton Long Sleeve Shirt White/Oh so delicious! 40100891 - View2

Tomato Print Cotton Long Sleeve Shirt

LA VIE EN ROSE Highland Cow Print Cotton Short Sleeve Sleepshirt Beige/I love you 40500501 - View1

LA VIE EN ROSE Highland Cow Print Cotton Short Sleeve Sleepshirt Beige/I love you 40500501 - View2

Highland Cow Print Cotton Short Sleeve Sleepshirt

LA VIE EN ROSE Floral Gingham Print Cotton Pyjama Capris Blue Gingham/Flowers 40200877 - View1

LA VIE EN ROSE Floral Gingham Print Cotton Pyjama Capris Blue Gingham/Flowers 40200877 - View2

Floral Gingham Print Cotton Pyjama Capris

LA VIE EN ROSE Highland Cow Print Cotton Short Sleeve T-shirt Pink/I love you 40100890 - View1

LA VIE EN ROSE Highland Cow Print Cotton Short Sleeve T-shirt Pink/I love you 40100890 - View2

Highland Cow Print Cotton Short Sleeve T-shirt

LA VIE EN ROSE Highland Cow Print Cotton Long Sleeve Shirt Pink/I love you 40100891 - View1

LA VIE EN ROSE Highland Cow Print Cotton Long Sleeve Shirt Pink/I love you 40100891 - View2

Highland Cow Print Cotton Long Sleeve Shirt

LA VIE EN ROSE Together Forever Print Cotton Short Sleeve Sleepshirt Blue/Together Forever 40500501 - View1

LA VIE EN ROSE Together Forever Print Cotton Short Sleeve Sleepshirt Blue/Together Forever 40500501 - View2

Together Forever Print Cotton Short Sleeve Sleepshirt

LA VIE EN ROSE Blue Plaid Cotton Pajama Shorts Blue Plaid 40200875 - View1

LA VIE EN ROSE Blue Plaid Cotton Pajama Shorts Blue Plaid 40200875 - View2

Blue Plaid Cotton Pajama Shorts

LA VIE EN ROSE Always in a good mooood Print Cotton Long Sleeve Shirt Blue/Good Mood 40100891 - View1

LA VIE EN ROSE Always in a good mooood Print Cotton Long Sleeve Shirt Blue/Good Mood 40100891 - View2

Always in a good mooood Print Cotton Long Sleeve Shirt

Model wearing a beige loungewear set

Model wearing a beige loungewear set

QUIET LUXURY

Your go-to essentials, redefined

SHOP ELEVATED BASICS

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SUMMER SALE

UP TO

50% OFF

In stores and online

BEST SELLERS ON SALE NEW SALE ADDITIONS SALE: FINAL SIZES ADDITIONAL 30 TO 50% OFF

BEST SELLERS ON SALE NEW SALE ADDITIONS SALE: FINAL SIZES ADDITIONAL 30 TO 50% OFF

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FIND A BOUTIQUE

close to you

FREE BRA FITTING

with bra experts in store

FREE SHIPPING

over $75 when you log in

FREE RETURNS

on every order

OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

VIEW ALL VIEW ALL

A pile of pastel-coloured T-shirts

COTTON
T-SHIRTS

2 for $10

Set of panties in shades of pink, red, and brown

COMFORT
PANTIES

7 for $30

Model wearing a brown scalloped push-up bra and matching panties

MATCHING
PANTIES

50% off your 2nd panty

Black nursing bra

NURSING
BRAS

50% Off your 2nd item

White SALE text centered on a red background

SELECTED
SALE ITEMS

Additional 50% off

La Vie en Rose:
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

Model wearing a brown leopard-print bra

Model wearing a brown leopard-print bra

BRAS

Red panties, viewed from the back

Red panties, viewed from the back

PANTIES

Model wearing a cream-colored satin nightie

Model wearing a cream-colored satin nightie

LINGERIE

Model wearing soft white pajamas with a dog pattern

Model wearing soft white pajamas with a dog pattern

PAJAMAS

A brown-toned set of loungewear hanging on hangers

A brown-toned set of loungewear hanging on hangers

LOUNGEWEAR

Model wearing a navy blue crochet one-piece swimsuit

Model wearing a navy blue crochet one-piece swimsuit

SWIMWEAR

EVERYDAY FAVORITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS

Mannequin wearing pink-and-white striped cotton pajamas

PAJAMAS

Model wearing a beige memory foam bra

BRAS

Model wearing a black tankini

SWIMWEAR