Roses of Hope Foundation



FOR OUR COMMUNITY
FOR OUR
COMMUNITY
SPREADING HOPE FOR A ROSIER FUTURE
Thanks to our president François Roberge’s vision, we created the Roses of Hope Foundation in 2002.
Our mission? To provide financial aid to organizations that share our desire to improve community well-being and protect the environment.
FOR OUR
COMMUNITY
SPREADING HOPE FOR A ROSIER FUTURE
Thanks to our president François Roberge’s vision, we created the Roses of Hope Foundation in 2002.
Our mission? To provide financial aid to organizations that share our desire to improve community well-being and protect the environment.
WHAT MOTIVATES
OUR ACTIONS
WHAT MOTIVATES OUR ACTIONS
HEALTH
HEALTH
Physical and mental well-being
COMMUNITY WELL-BEING
COMMUNITY WELL-BEING
Improving everyone’s quality of life
SUPPORT OF NATURE
SUPPORT OF NATURE
Preservation and conservation of the environment
MAKING A DIFFERENCE,
TOGETHER
MAKING A DIFFERENCE,TOGETHER
To maximize our impact, we've launched several initiatives that enable our customers and employees to get involved, each in their own way.


ITEM DONATIONS TO PEOPLE IN NEED
ITEM DONATIONS TO PEOPLE IN NEED
We regularly donate pajamas and underwear to charitable organizations, such as women's shelters, for redistribution to those in need.
ASK FOR A DONATION

FINANCIAL SUPPORT OF ENVIRONMENTAL CAUSES
FINANCIAL SUPPORT OF ENVIRONMENTAL CAUSES
Proceeds from our reusable bags are directed straight to environmental groups, funding their work in nature conservation and tree planting.
LEARN MORE

IN-STORE CASH DONATIONS
IN-STORE CASH DONATIONS
You can support our foundation’s mission by giving money at the cash register of any la Vie en Rose store. All the funds collected will benefit the foundation.
FIND A STORE

5.1
5.1
5.1
MILLION DONATED
MILLION DONATED
MILLION DONATED
AND COUNTING
LA VIE EN ROSE SUPPORTS MORE THAN YOUR BREASTS
LA VIE EN ROSE SUPPORTS MORE THAN YOUR BREASTS
Since the foundation’s creation, we have been able to donate over $5.1 million to various causes, including the fight against breast cancer and caring for women affected by this disease.
LEARN MORE ABOUT OUR
DONATIONS
LEARN MORE ABOUT OUR DONATIONS

JUNE, 2025
JUNE, 2025
As part of our social responsibility, we donated 100 panties to a non-profit organization whose mission is to provide shelter and assistance to homeless women.

JUNE, 2025
JUNE, 2025
In an effort to provide a sustainable and comfortable solution to teenage girls attending a youth center, we donated 20 pairs of Newex period panties. A small gesture for greater peace of mind every day.

APRIL, 2025
APRIL, 2025
On International Women's Day, we were pleased to support the Lise Watier Foundation with a generous donation of $30,000. This contribution will empower Canadian women, giving them the tools they need to build financial independence and a more stable future.

DECEMBER, 2024
DECEMBER, 2024
Thanks to the collective efforts of our amazing teams, we donated 40,000 pajamas to local charitable organizations across Canada—warming the hearts of those in need.