Introducing la Vie en Rose's New Contour Bra
Meet the bra that does it all.


Meet the bra
that does it all.
Meet the bra
that does it all.
Find Your Perfect Match
Find Your Perfect Match
A flawless fit in your three favorite hues.
Shapes.
Shapes.
Achieve smooth shaping and full-coverage comfort with lightly lined, lightweight foam cups that hold and sculpt your bust for a beautiful, rounded shape.
Supports.
Supports.
Designed for all-day support, the stretch lace band offers just the right amount of hold while adding a touch of femininity.
Softens.
Softens.
The open neckline creates a flattering silhouette, perfect under a variety of tops, and adds a romantic, natural charm.
Shared by You,
Loved by All
Shared by You,
Loved by All
The Contour looks great on you—see how this bra shapes the confidence of women everywhere.
FREQUENTLY ASKED QUESTIONS
You can shop for bikinis online or visit one of our stores to explore a variety of styles in person and try them on. Check out our Store Locator to find a boutique near you!
The bikini is a classic fit that provides complete coverage of the buttocks. In contrast, Brazilian bottoms offer significantly less coverage, featuring a distinct “V” shape in the back. Often chosen for sunbathing to minimize tan lines, they are popular for those who want a cheeky look but might not want the full exposure of a thong.
You’ve got plenty of options to wear over your bikini, whether you’re at the beach or by the pool. Our cover-ups offer just the right amount of modesty and sun protection, making it easy to transition from swimming to other activities.
Some choices include versatile sarongs that can be tied in various ways, kaftans or tunics for maximum comfort, or even a shirtdress or oversized button-down shirt for a cool and casual look. You can also opt for lightweight maxi dresses, shorts, or wide-leg pants to top off your outfit.
Discover More Bras to Love
Discover More Bras to Love
Because one favorite is never enough.
Another Style in Mind?
Another Style in Mind?