The Pajama Project: A la Vie en Rose Initiative

Several pajamas in various colors, folded on a pink background

Spread the Warmth

WRAPPING THOUSANDS OF HEARTS IN COMFORT AND CARE

This holiday season, the la Vie en Rose Group is spreading warmth and kindness. Through the PJ Project initiative, we are proud to donate over 40,000 cozy pajamas to charitable organizations that support women in need—wrapping thousands of hearts in comfort and care.

#lverpjdonation

Kindness in Motion

For the second year in a row, more than 4,000 of our passionate employees are coming together to make the season a little brighter for women in vulnerable situations. By personally delivering pajamas to local charities in Canada and the United States, our teams are honored to share the true spirit of the holidays, one act of kindness at a time.

One of the year's most inspiring moments for our teams is connecting with the local charities and discovering firsthand the incredible impact they're making in their communities. Discover some of our favorite highlights!

Photos of our employees with the boxes, ready to give away.

Discover the Charities

Countless charities are creating meaningful change in their communities. Discover some of the incredible organizations we are delighted to support this year.

Share the Softness

Share a moment of warmth and comfort with your loved ones by gifting them our soft and carefully wrapped pajama sets.

The 2024 Pajama Project Edition

The Pajama Project was created by the la Vie en Rose Group with a heartfelt mission: to give back to local communities and support women in need. For us, pajamas are not just products we offer—they are part of who we are. And what better gift to offer during the holiday season than the warmth and comfort of cozy pajamas? What started as a simple idea quickly blossomed into a full-scale movement. To date, we have proudly gifted pajamas to more than 370 charitable organizations across Canada, spreading comfort and kindness from coast to coast.